Vodafone used its role of being at the forefront of the digital era to engage the community on Qatar National Sport Day 2020 in a host of digital sports activities that showcased ways technology and sports are being blended to revolutionise how people can exercise and play sports.
As the Platinum Sponsor of Qatar Foundation’s National Sport Day event for the third year in a row, Vodafone attracted thousands of people to its smart sports city located in Qatar Foundation’s Ceremonial Court.
Vodafone teamed up with OX Fitness to offer the country’s first Virtual Reality (VR) workout. The VR boxing workout gave Ox Fitness members the chance to experience what the future of sports will look like.
Another highlight was the Augmented Reality (AR) Dodge Ball game, the first ever physical eSport that utilises AR and VR. Both these activities were powered by Vodafone’s GigaNet network, with its extremely fast speeds and ultra-low latency, which eliminate the lag often experienced in gaming with current technologies.
To make the day even more exciting for its employees, Vodafone ran an internal tournament to crown a winning team the AR dodgeball game champion.
Moreover, Vodafone handed out cash prizes to winners of the QF obstacle race, a large-scale 3km obstacle course spanning the length of Oxygen Park. Vodafone Qatar’s brand ambassador, Mohamed Saadon al-Kuwari, awarded the prizes to the winners.
“I am delighted with our staff and the public’s enthusiastic participation in today’s Vodafone digital sports activities that were designed to showcase how technology can enable an active lifestyle. We are also pleased to support Qatar Foundation’s annual sport day programme that each year draws communities closer together and promotes the adoption of a healthy lifestyle,” said Khames Mohamed al-Naimi, Chief Human Resources Officer, Vodafone Qatar.
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