Saleh Al Hamad Al Mana partners with KidZania
February 01 2020 10:04 PM
The partnership agreement has been signed to create a realistic, child-size auto service centre insi
The partnership agreement has been signed to create a realistic, child-size auto service centre inside the city of KidZania Doha.

*Child-size auto service centre to be set up inside education and entertainment park

Saleh Al Hamad Al Mana Co, the exclusive agent of Nissan in Qatar, and KidZania Doha, the multi-award-winning kids’ educational entertainment concept, have signed a partnership agreement to create a realistic, child-size auto service centre inside the city of KidZania Doha.

The signing ceremony was held recently at KidZania, Aspire Park. It brought together Nassim Mourani, general manager - Automotive Group, at Saleh Al Hamad Al Mana Co; Khalid Ali al-Mawlawi, board member of Qatar Entertainment (Tasali); and other senior officials from both companies.

Commenting on the partnership, Hisham Saleh al-Mana, chairman and managing director of Saleh Al Hamad Al Mana Co, said: “We are delighted to be contributing to the development of Qatar’s youth by providing education and entertainment that stimulate ambition and inspiration. Together with KidZania Doha, we are enabling young minds to explore their automotive dreams through a fun and interactive environment.

"Our role is to give future leaders the best foundation to learn and grow, providing them with knowledge, and encouraging them to develop real-life skills that will steer them, and our country, towards a successful future.”

The collaboration between Saleh Al Hamad Al Mana Co (Nissan) and KidZania Doha aims to "educate children about being an auto specialist and experience a real-life career activity through a fun, hands-on experience", a press statement notes.

Al-Mawlawi said: “At KidZania, we seek to encourage and stimulate the early development of children through playful learning and the use of imagination and creativity towards their future paths. We completely align our efforts with Qatar National Vision 2030 to help boost human, educational, social and economic development in the State of Qatar.”

Mourani added: “We are happy to bring children a stimulating environment in which they can imagine their futures. A lot of care and attention have gone into the design of the auto service centre to ensure it is realistic, immersive and of course, fun. Due to the popularity of the brand in the region, many children are aware of Nissan - now they can enjoy a closer connection to the company that's held a special place in the region’s hearts.”

KidZania is a unique education and entertainment park, with its own economy and currency, designed to provide a holistic experience to support physical and mental development among children and help improve their self-esteem and confidence, the statement adds.

The self-sufficient park includes more than 60 real-life simulation activities across diverse business environments and allows children to learn a variety of values, including self-reliance, teamwork, honesty, integrity and giving back to society.

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