Sony Corporation participated in the CES 2020 held recently in Las Vegas, Nevada. 
In a statement, Sony said it seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its purpose to “fill the world with emotion, through the power of creativity and technology.” 
Sony president and CEO Kenichiro Yoshida spoke at a press conference held ahead of the exhibition’s public opening, stating, “Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable.” He then proceeded to introduce Sony’s latest offerings and new developments from its electronics and entertainment businesses.
Jim Ryan, president and CEO, Sony Interactive Entertainment, said PlayStation 4 has now cumulatively sold through more than 106mn units worldwide, and that PlayStation Network had reached 103mn monthly active users. 
He discussed the cutting-edge technology and features of PlayStation 5, slated to launch this holiday season, and unveiled the new logo design for the first time. Our promise to the 100mn strong PlayStation community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed,” he said.
In live sports production, Sony presented the recent achievement of a joint proof of concept trial with NBC Sports and Verizon at an American football game. David Mazza (CTO, NBC Sports Group) noted the expectations for Sony’s technologies on media production for the broadcasts and wireless communication technology, which brings new possibilities to the live sports production workflow.
“It’s not an exaggeration to say that mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility,” Yoshida said, as he unveiled a prototype vehicle incorporating imaging and sensing technologies that contribute to safer and more reliable autonomous driving, and an array of highly-advanced electronics technologies that together deliver an unprecedented in-car entertainment experience. 
“Sony will continue to evolve as a creative entertainment company with a solid foundation of technology,” he said.
The Sony booth introduced a range of initiatives that harness the power of creativity and technology, under the theme of sustainable value creation that all of Sony’s diverse businesses strive to achieve as part of its corporate direction of “getting closer to people.” 
Exhibits range from technologies Sony is pursuing in order to get closer to creators and users by enabling them to deliver “reality,” such as high resolution video and sound in three dimensional space, in addition to ‘real-time’ technologies that support every stage of the production process through to the viewing experience, as well as various combinations of these technologies.  
Sony demonstrated the contribution it intends to make to realising a highly-advanced autonomous driving society, and the new emotional experiences it aims to deliver in the world of mobility.
“Safety Cocoon” represents a safe-zone concept which supports vehicle safety in various daily driving situations by detecting 360 degrees around the vehicle, enabling early preparation to help evade risk.