Qatar Airways is the ‘Official Airline Partner’ and ‘sponsor’ of the fourth edition of the 'Shop Qatar' festival, taking place until January 31 in various shopping malls across Doha. The official launch was on Tuesday with “dazzling” fashion and entertainment events held at Barahat Msheireb.
The launch event treated guests to a fashion show by Qatar’s Hind al-Rumaihi, followed by French fashion collective Faith Connexion.
A traditional Chinese lion show ended the evening, as a prelude to the week-long Chinese New Year celebrations that will happen for the first time ever. Qatar Airways Group Chief Executive and Secretary-General of QNTC, HE Akbar al-Baker, who spoke at the event said, “As the national carrier of the State of Qatar, we are proud and committed in continuing to promote Doha as a stopover destination, and Shop Qatar is the first in a line-up of great events that will be happening in 2020.
“As the Official Airline sponsor, Qatar Airways is offering international guests special offers to Doha as a part of the Shop Qatar festival. These offers will include special airfares from select destinations, stopover and travel packages by Discover Qatar and Qatar Airways Holidays, all of which will help further boost visitor numbers.
“We are also thankful to the Ministry of Interior who have agreed to fast track visa applications within 24 hours for anyone identifying Shop Qatar as the reason for their visit to Doha. This is in addition to the nationals of 80 countries who already enjoy visa-free access to Qatar, ensuring that we are able to welcome as many visitors to our nation as possible.”
Running until the month-end, Shop Qatar will showcase the work of local, regional and international designers, with a series of fashion shows and makeup masterclasses with celebrity artists and influencers. The celebrations will end with Chinese New Year festivities. There will also be an array of mall activations, children’s entertainment shows and a host of live music concerts.
Following Shop Qatar is an exciting programme of events in 2020, including Doha Jewellery and Watches Exhibition (February 24 to 29), Qatar International Food Festival (March 24 to April 2) and Doha Design Week (March 18 to 28).
This is in addition to the year-round activities on offer in Doha such as outdoor adventures, cultural attractions and fine dining.