Abdullah Abdulghani & Bros Co (AAB) has launched the Sakura Lounge, providing its Lexus customers with a sophisticated and tranquil environment where they can feel at ease and anticipate the joy of owning a Lexus.
Ambassadors of Japan, Cuba and Venezuela, along with AAB acting CEO R K Murugan and senior marketing manager Firas Mufti, inaugurated the Lounge, located at Lexus’ state-of-the-art showroom on the first floor.
The Lounge is inspired by the concept of Omotenashi, which is the Japanese spirit of hospitality that not only fulfils people’s needs, but anticipates them.
The word Sakura means Cherry blossom. The Japanese cherry blossom, or Sakura, has long been adored by people across the globe and regarded as a symbol of renewal, vitality, and beauty.
During the spring season of each year, thousands travel to Japan to view the wondrous spectacle of these white or pink flowers blooming. The flower blooms for two weeks in April.
According to Murugan, Omotenashi is a key element that makes up Lexus dealership culture, customer service and the L-finesse design philosophy for many Lexus models.
Inspired by Lexus covenant, AAB and Lexus are determined to treat their customers as they would treat a guest in their own home. True to the concept of Omotenashi, AAB strives to do more than simply meet the needs of Lexus owners.
Firas Mufti echoed Murugan’s statement saying that: “At AAB, we treat our customers as guests to our home and have them experience true Omotenashi.”
Being a member of the Sakura Lounge, customers and their accompanying friend/family member (a plus one) get the privilege to enjoy a host of benefits such as: unlimited Starbucks coffee, free Wi-Fi, reading materials, dramatic racing simulations on the Gran Turismo Play Station Racing console, playing billiards, and premium massage chairs.
AAB also provides its Lexus customers with the option of using one of their two meeting rooms equipped with state-of-the-art Microsoft surface hub.