Mahaseel for Marketing and Agricultural Services Company (a subsidiary of Hassad Food) has marketed 1mn kilograms of local vegetables in the Qatari market, since the beginning of the current agricultural season.
About 160 local farms have registered with Mahaseel to benefit from the marketing and agricultural services provided by the company to farmers, with the aim to increase the quantity and enhance the quality of their local produce.
"We are honoured by the confidence that the local farms owners have placed in Mahaseel’s marketing services,” said Mohamed Badr al-Sadah, Hassad chief executive.
Mahaseel is currently working with local farm owners as per two types of contracting programmes: pre-contracting and daily direct contracting, following specific conditions for each programme.
The pre-contracting programme is a guarantee for farmers to sell their produce at a fixed price, without any influence by the market supply and demand factors, thus ensuring a near-constant return once achieved the agreed upon quantities, so the farmer’s main focus will be on the agricultural activity.
Moreover, the company has developed a well-designed work system to ensure an efficient process from receiving the local produce, to sorting, packaging and marketing in the local market, so the product reaches the consumers in the best quality.
Al-Sadah emphasised that Hassad continuously seeks to support the private agricultural sector by providing marketing services to the farmers through Mahaseel to ease their burden.
Mahaseel aims to contribute to achieving self-sufficiency in vegetables sector and ease the burden on local farmers’ in order to focus on enhancing the quality and quantity of local produce.
Mahaseel’s permanent headquarters is scheduled to open in A’Sailiyah, before the year-end.
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