QNB Group has launched its global innovation centre, ‘QNBeyond’, based in Istanbul, Turkey. 
QNBeyond’s “goal is to further leverage and enhance the Group’s innovation capabilities centred around future proofing the banking business with a focus on digitalisation and automation.” 
In addition, the newly launched innovation centre aims at promoting new start-ups and fintech companies as an accelerator and incubator. 
The group, which is the largest financial institution in the Middle East and Africa, has launched QNBeyond in Turkey as the market bears the largest potential across QNB’s network to drive innovation. 
With its vibrant fintech community, Turkey has access to new talent pools, and has a well-advanced digitisation and automation system. 
As part of its innovation strategy, QNB Group aims to improve the banking experience for the next generation of its customers and beyond. 
This will ensure to continue to delight its customers, augment its reputation, brand value, and maintain its leading position across the markets the group operates in, it said. 
QNB Group’s presence through its subsidiaries and associate companies extends to some 31 countries across three continents, providing a comprehensive range of advanced products and services. 
The total number of employees is more than 29,000 operating through 1,100 locations, with an ATM network of more than 4,300 machines.
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