Nasser Bin Khaled (NBK) Heavy Equipment, a subsidiary of NBK Group, has announced that its fleet sales of Case Construction Equipment increased from 2018 to 2019.
Various new strategies have been implemented at the division, and the launch of specific models were focused to meet the requirements of worksites, the company said in a press statement.
Eyad Rashid, general manager of NBK Heavy Equipment, said: “We are proud to announce that our growth in Qatar reflects our strategy and plans. NBK Heavy Equipment is the authorised distributor of Case in Qatar, and thanks to its reliability, durability and multi-purpose usage, we were able to serve the needs of various companies in the fields of heavy construction and earth-moving.
“We look forward to another prosperous year in 2020 with the launch of new projects and continuous infrastructure development in Qatar.”
Case has been solving earth-moving challenges with equipment since its inception in 1842. Case equipment “have seen an evolution of fine-tuned products designed to solve real-world challenges with more than 175 years of knowledge and experience in the field from CNH Industrial, and is one of the pioneer US brands”, the statement noted. Case introduced the landmark Case Model 320, the industry’s first factory-integrated tractor loader/backhoe in 1957. In 1969, Case started building skid steer loaders, and has been manufacturing wheel loaders for more than 60 years. Case now produces a full line of construction equipment, including excavators, telehandlers, wheel loaders, crawler dozers, skid steers and compact track loaders. NBK Heavy Equipment is one of the main dealers for Case in the region. Their relationship going back to over 40 years - making NBK Heavy Equipment the oldest Case dealer in the Middle East region, the statement pointed out.
Appreciating this relation, NBK Heavy Equipment invited customers to the 570T Backhoe Loader Case factory earlier this year, where they had the chance to have a close look at the stages of manufacturing this loader. The trip included presentations on the products of Case, as the brand takes customers seriously and invites equipment users to participate in defining and improving new products.
With the increase of Case equipment, NBK Heavy Equipment stressed that it “prides itself on its after-sales services and the way it positively drives the market towards Case, starting from parts availability to affordable service rates with skilful technicians available round the clock”.
NBK Heavy Equipment was founded in 1975 and played an integral role in supporting the construction sector by providing the market with the most reliable machines and equipment.
“Having key partnerships with many of the leading global manufacturers of heavy equipment and operating a well-staffed field force and service centres, Nasser Bin Khaled Heavy Equipment is actively collaborating with enterprises that are building the future of our nation, and remain keen to rise to future challenges,” the statement added.
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