Generation Amazing, Jordan Hashemite charity kick off ‘football for development programme’

Generation Amazing (GA) has announced that it is partnering with the Jordan Hashemite Charity Organisation for Arab and Islamic Relief, Development and Co-operation (JHCO) in order to bring the ‘football for development programme’ to refugees and vulnerable communities in Jordan and across the world.
Generation Amazing, the Supreme Committee for Delivery & Legacy (SC)’s flagship CSR programme, joins forces with JHCO, who are known for their cross-sectoral relief and humanitarian work across Jordan and internationally, bringing emergency assistance and providing aid for victims of man-made and natural disasters.
The partnership aims to implement the Generation Amazing methodology into already existing sport for development infrastructure in Jordan as well as initiate an exchange of knowledge and operating space in Jordan, Qatar and worldwide, according to a press statement.
An official partnership signing ceremony took place during the 2019 World Innovation Summit for Education (WISE) held recently at Qatar National Convention Centre in Doha.
The event was attended by JHCO chairman of the board of trustees Prince Rashid bin El Hassan, SC Secretary-General Hassan al-Thawadi and JHCO secretary-general Ayman al-Mufleh.
“We are proud and excited to partner with such a renowned international humanitarian organisation, and will be further enhancing our Generation Amazing reach and impact across the region and the world by working together with the Jordan Hashemite Charity Organisation over the next four years,” said al-Thawadi.
“JHCO has an impressive reputation for providing high-quality support to affected individuals and communities in Jordan, the Mena region and further afield. We see that this partnership will not only ensure that both GA and JHCO are able to serve refugee and other vulnerable populations over the coming years, but also innovate respectively as organisations working in the humanitarian sector. We look forward to implementing this collaborative effort, which will use football for development to improve the lives of young people.”
The Generation Amazing ‘football for development programme’ works with participants to develop communication, leadership and teamwork skills while also promoting values like inclusion, integration and gender equality and building a higher sense of active citizenship among youth through the power of football.
“The partnership between the Jordan Hashemite Charity Organisation and the Supreme Committee for Delivery & Legacy’s Generation Amazing programme provides a valuable opportunity for both organisations to not only provide support to refugees and vulnerable communities in Jordan and other countries, but to also aid in modernising their skills and experience to help integrate them into host communities through sport for development,” al-Mufleh noted.
Further elaborating on what the partnership is hoping to achieve, al-Mufleh said JHCO is looking forward to extending the ways in which it can support refugee communities by further establishing alternative methods for interacting with young people.
“This partnership provides an essential opportunity to boost the morale of refugees, giving them the stepping stones they need to improve their quality of life. Hands-on work, such as that exhibited in this programme, will most definitely improve the relationship and instils trust between the charity and refugees, providing a solid ground for both parties to grow together and creating a mutually beneficial environment, creating the first steps for socio-economic growth.”
More than 500,000 beneficiaries have been reached to date through Generation Amazing, which is currently operating in eight countries: Qatar, Oman, Nepal, Pakistan, Jordan, Lebanon, the Philippines and India.
The programme plans to extend its outreach in the next few years by doubling that figure and impacting the lives of 1mn beneficiaries by 2022.