Doha Bank has launched project Phoenix, an initiative designed to build strong relationships across cross-functional groups at the heart of the banks’ transformation strategy.
The first transformation meeting — which was held at Banana Island on November 16, 2019 in collaboration with Ernst and Young (E&Y) and presided over by Doha Bank Group chief executive Dr R Seetharaman — brought together Doha Bank senior officials and included a series of workshops and activations aimed at encouraging cross-functional engagement and team building.
Focused on nurturing a culture of change to help its employees embrace and lead the organisational transformation that Doha Bank has undertaken, the workshop offered deep insights into new business strategies set to revolutionise the bank’s processes and to realign in an agile structure the prioritisation of initiatives.
"With a radical transformation underway in the organisation, it has become imperative for our senior employees to emerge as champions of change and lead the way in re-engineering the processes and operations," Seetharaman said.
The experts from E&Y discussed the bank-wide transformation initiatives and highlighted the importance of improving customer satisfaction by integrating and harmonising all customer touch points for an Omni-channel experience.
The programme shed light on strategies outlined to drive digitisation and automation across internal and customer-facing processes. In addition, it included strategic processes focused on risk and capital management to protect Doha Bank customers, shareholders and the bank’s reputation, as well as on the importance of reducing the cost to improve margin and enhancing revenue through diversified sources of income and resource allocations and budgets to ensure sustainable growth.
Focused on nurturing a culture of change to help its employees embrace and lead the organisational transformation that Doha Bank has undertaken, the workshop offered deep insights into new business strategies set to revolutionise the bank’s processes and to realign in an agile structure the prioritisation of initiatives.
"With a radical transformation underway in the organisation, it has become imperative for our senior employees to emerge as champions of change and lead the way in re-engineering the processes and operations," Seetharaman said.
The experts from E&Y discussed the bank-wide transformation initiatives and highlighted the importance of improving customer satisfaction by integrating and harmonising all customer touch points for an Omni-channel experience.
The programme shed light on strategies outlined to drive digitisation and automation across internal and customer-facing processes. In addition, it included strategic processes focused on risk and capital management to protect Doha Bank customers, shareholders and the bank’s reputation, as well as on the importance of reducing the cost to improve margin and enhancing revenue through diversified sources of income and resource allocations and budgets to ensure sustainable growth.
