Last week Gulf Times Community won the SME Digital Transformation of the Year award at the Qatar Digital Business Awards (QDBA) 2019. HE the Minister of Transport and Communications Jassim Seif Ahmed al-Sulati and MoTC’s Digital Society assistant undersecretary Reem al-Mansoori presented the award.
The award is given to an SME that has successfully deployed innovative digital tools to enhance their operations and services.
Now in its fifth year, the annual QDBA is one of the most prestigious awards of the digital industry in Qatar.
Founded on June 1, 1978, Gulf Times was the first publication of the Gulf Publishing and Printing Organisation and over the years, it has made a mark for itself in the print and media market. The first edition of the Gulf Times was published on December 10, 1978, as a black-and-white tabloid and later the sister Arabic-language paper Arrayah was launched.
Today, the company produces two of the leading print publications in the English and Arabic language market in Qatar, and has also established itself as a leading media brand with strong presence in the country. The key to the success of the company has always been its ability to adapt to latest technology and demographic trends.
In order to foster community interaction and to serve as a platform to facilitate innovative ideas and stories, Gulf Times redesigned its Community supplement on November, 14, 2013. The 16-page Community tabloid was launched to serve and build inter-community bridges, seek expanded coverage and highlight all activities and steps taken by — and for — communities living in Qatar that serve to promote greater understanding and harmony. It opened new doors for its readers to share their stories and connect with one another — be they decision-makers, community leaders, expatriates or citizens.
Gulf Times Community is the only supplement that comes out daily in Qatar. It caters to a robust and culturally diverse population, and so each story is carefully selected keeping in mind the interest of its readers.
Now, by integrating digital to the print news operations, Community is able to produce in-depth multimedia stories. This focus on experimentation and interdisciplinary collaboration has transformed Community newsroom and created a new model for news coverage and other informative articles.
Keeping in line with its bold vision, the company launched www.gulftimescommunity.com — a dynamic website as a brand extension of Community print edition. It offers an ideal platform to reach out to different communities in Qatar, increasing the reach and connectivity by going digital.
Meanwhile, Community has also been able to strengthen its social media presence by actively sharing news and entertainment stories on Instagram. Be it fashion, celebrity news, activities in and around Qatar, or the photo essays submitted by the readers, the vibrant content aims to keep readers engaged and with new plans in place, the quality of content will only get better.
The mission is to provide fresh, vibrant and quality content across each platform in the form of articles, pictures and videos so as to enhance the social interaction among the ever expanding readership of the digital community across the world. This is the platform that will create a premium content environment for global thinkers, business leaders, and luxury consumers to stay informed, inspired and challenged.
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