Angela Merkel’s visit to a revamped Volkswagen AGelectric-car plant in Zwickau yesterday is a stark reminder of what’s at stake both for the German chancellor and VW boss Herbert Diess.
Merkel — who critics say has long been soft on the auto industry — has come under fire for failing to make more progress in curbing greenhouse-gas emissions, while Diess is attempting to manage the expensive shift to electric vehicles for the masses without ruining the world’s biggest carmaker.
“This will mean a paradigm shift in mobility that has never been realised in automotive history,” Merkel told a crowd of VW employees and grandees from Saxony yesterday. German government is prepared to undertake “great effort” to incentivise purchases of electric autos, including making them affordable to regular drivers. “It’s important that we establish the policy framework anew.”
Merkel’s visit to the factory in the eastern state of Saxony marks the production start for the VW brand’s first mass-market vehicle based on a technology developed solely for battery-powered cars. Customers have placed deposits for more than 35,000 ID.3 cars. Success for the model, which starts at just under €30,000 ($33,500) and will hit showrooms across Europe next summer, is vital for the massive investment to pay off and safeguard jobs.
“There is a lot of talk about the decline of the German auto industry at the moment,” Diess said at the event. “If that’s going to happen, depends on us.”
The chancellor’s foray into eastern Germany comes just days after her Christian Democrat party slumped to a disastrous result in an election in the neighbouring state of Thuringia, stoking fresh doubts about the stability of her ruling coalition in Berlin. Voters have deserted her Christian Democrat-led bloc and her junior coalition partner, the Social Democrats, in droves amid gains for the far-right and environmentalist Greens.
For VW, the ID. 3 represents a first stage in its attempt to manage a transition away from the combustion engine without inflicting too much damage on its balance sheet, something no automaker has yet accomplished. The company targets selling 22mn electric models through 2028.
Robotic arms sit on the production line for the all-electric ID. car range at the Volkswagen AG automobile manufacturing plant in Zwickau.
The Zwickau plant, which had been making Golfs and Passats, marks the traditional automaking industry’s first site being switched directly to all-electric cars from combustion-powered models. The company plans to produce 100,000 vehicles at the plant next year.
“The production start of the ID.3 ushers in a new era for Volkswagen — one comparable to the first Beetle or the first Golf,” Thomas Ulbrich, VW brand board member responsible for electric mobility, said in a statement. The factory is going “from 100% internal combustion engines to 100% electric drives.”
Construction work to convert the Zwickau factory into Europe’s largest plant exclusively making fully-electric vehicles is on track to finish in 2021, VW said. Upon completion, it will churn out as many as 330,000 cars per year, slightly less than Tesla Inc’s targeted global deliveries for 2019.
An employee holds a charger for a VW E-Golf at an electric charging station in front of the Volkswagen AG plant in Zwickau.
It’s unclear, though, how many German customers will switch to electric cars in a country with a rich automotive heritage centred on combustion engines. Charging infrastructure in Europe’s largest economy remains patchy. Adoption has been tepid and forced Merkel to push back a target of 1mn electric cars on German roads by two years to 2022.
VW has earmarked about €30bn to develop the industry’s largest fleet of electric cars, more than any other company. Zwickau is leading the push with plans to produce six different models for the group’s VW, Audi and Seat brands. The company will have a total of eight factories worldwide by 2022 that make electric vehicles.
Top officials from German automakers, parts suppliers and labour unions are due to meet Merkel and key regional leaders in Berlin yesterday evening for their latest discussion about electric mobility, including plans to boost charging infrastructure.
Merkel said in a podcast on Sunday previewing the meeting that the government’s focus is on promoting electric vehicles but that it’s also open to hydrogen technology. It wants 1mn charging stations to be in place by 2030, she said.
Encouraging consumers to buy electric cars via a so-called “Environment Bonus” funded by the government and automakers is one option under consideration, Merkel added.
“It’s not a question if the electric car will prevail, but how fast the adoption will be in different markets,” Diess said in Zwickau.
“Germany must drive the change.”
Germany’s Chancellor Angela Merkel (left) poses for photographs while holding a sketch of a Volkswagen ID.3 electric automobile with Herbert Diess, CEO of VW (second right), in Zwickau, Germany, yesterday. Merkel’s visit to the factory in the eastern state of Saxony marks the production start for the VW brand’s first mass-market vehicle based on a technology developed solely for battery-powered cars.