Baladna Food Industries Co. WLL, Qatar’s largest producer of fresh dairy and beverages, is sponsoring the World Beach Games Qatar 2019, organised by the Association of National Olympic Committees (ANOC). The inaugural international beach multi-sport event is currently underway and will conclude tomorrow.
Baladna have a dedicated area called the Baladna Fan Zone at one of the venues — Katara Cultural Village — where they are distributing refreshments to fans and athletes. The products will include fresh dairy drinks and 100 percent natural juices with no added sugar. Additionally, they will be catering to the VIP section with an array of food products. 
Commenting on the sponsorship, Baladna Chairman Moutaz al-Khayyat said, “Baladna takes pride in sponsoring ANOC World Beach Games in Qatar. The event aligns with our core value of supporting Qatar in its mission towards Qatar National Vision 2030, in promoting sports and health. In addition, the products distributed will be encourage fans to pursue a healthy lifestyle.”
Commenting on the Baladna Fan Zone, Saba al-Fadala, Baladna’s Public Relations and Communications Director, said, “Baladna’s fan zone has been built to meet a healthy lifestyle in an innovative and creative manner. We have a designated barista to make delicious beverages like milkshakes, iced coffees, and mojitos using Baladna’s products. Our barista will be available daily during the event from 5-7pm.”
More than 1,200 athletes from 96 countries from five continents are competing in 14 competitions at four locations: the Katara Cultural Village, Aspire Zone, Al Gharafa Club and the Ritz-Carlton Doha’s Legtaifiya Lagoon.
Related Story