Qatar Airways has joined forces with Hamad International Airport (HIA), Qatar Aviation Services (QAS), and Qatar Duty Free (QDF) to show their united support for Breast Cancer Awareness Month with a series of ‘Think Pink’ themed events and giveaways throughout October.
Activities for staff will include pink giveaways and a series of lectures from the Qatar Cancer Society (QCS) at HIA, along with awareness workshops, free mammogram screening by qualified medical staff for all eligible employees, and the return of annual Charity Bazaar fundraising events at a variety of Qatar Airways locations.
The airline will also be relaunching a refreshed version of its pink BRICs amenity kits, which contains exclusive products from Italy’s Castello Monte Vibiano Vecchio eco-range, for passengers travelling on ultra-long-haul or long-haul flights in First Class and Business Class.
Qatar Airways senior vice president – executive adviser to the Group chief executive, Nabeela Fakhri, said: “We are proud to unite with our partners HIA, QAS, and QDF to, once again, show our commitment to raising awareness of breast cancer, as well as our support for those affected by it.
“Together we hope to reach as many people as possible, whether employees or passengers, and help save lives with vital information about the tell-tale signs to look out for and where to go for help.”
As part of HIA’s month-long ‘Think Pink’ campaign, airport staff will be inviting breast cancer survivors to talk about their experience, and setting up an educational booth offering key messages around the importance of early screening and detection to passengers passing through Qatar Airways home and hub.
Hamad International Airport vice-president of Marketing and Corporate Communications, Abdulaziz al-Mass, said: “As Qatar’s gateway to the world, part of our mission is to support and inspire the community we serve. Our bespoke breast cancer educational booth will engage passengers travelling through HIA to raise awareness and encourage people to get screened and support the cause.”
HIA has been dedicated to social and health initiatives and has previously entered partnerships to provide additional services to passengers with special needs, with a focus on passengers with autism.
Qatar Duty Free senior vice-president, Bruce Bowman, said: “QDF will be displaying a ‘call to action’ in all our outlets, both at HIA and in Doha, to help underline the importance of regular breast screening and encourage donations to the Qatar Cancer Society.”
Qatar Aviation Services senior vice president, Mehmet Murat Nursel, said: “The alarming rise in the number of cancer patients is very distressing and we encourage everyone, women and men, to take all the necessary precautions in order to ensure their well-being.”
