Commercial Bank has launched a unique and exclusive service, Sadara Youth, for Qataris aged 18 to 25 years, offering digital banking service with a first-in-Qatar vertical card.
Designed to fit the needs and lifestyles of its audience, the service offers a style of banking through a dedicated digital app that is educational and fun to use.
It is the first application in Qatar that combines mobile banking and rewards, as one learns how to transact and acquaint with day-to-day banking services.
The app has a familiar feel for the younger generation, where points and coins are awarded. Users can activate these awards to trade in, trade up, and ultimately benefit from a wide range of privileges and offers, including the ‘CB Entertainer’, to access the region’s largest ‘2 for 1’ range of offers.
Within the ‘Sadara Youth’ app, users can access the augmented reality ‘Quest’ function to find further available instant discounts and offers.
Being the first dedicated digital banking app in the country, the ‘Sadara Youth’ proposition also delivers another first in Qatar, by issuing eligible customers, an upright design bank card. Unlike standard bank cards, this has a fashionably striking, vertical design, bearing the ‘Sadara Youth’ brand.
“This comes as part of the bank’s responsibility to create a financial dialogue with the Qatari youth in a way that understands and addresses their needs. Sadara Youth is considered to be one of the main tools that can present these customers with an exceptional digital experience,” said Amit Sah, EGM and head of retail banking of Commercial Bank.
Consistent users of the app progress through loyalty levels of bronze, silver, gold and black memberships, which unlock access to the VIP rooms on the app, thus enabling access to VIP events.
“Young Qataris are the most receptive segment to latest technologies and innovations. Sadara Youth comes to complement their trendy lifestyles and to answer their day-to-day needs,” according to Roya Khajeh, AGM and head of cards and payments.
Sadara Youth vertical card
