An Omani creatives exhibit opened at Mall of Qatar (MoQ) on Thursday, showcasing a wide range of products from 30 top Omani small and medium entreprises.

The four day show is organised by Ithraa, Oman’s inward investment and export development agency, in partnership with the Sultanate’s Public Authority for SME, Riyada, and Oman’s embassy in Doha.

The exhibition has been designed to introduce Omani SMEs working in the craft, fashion and food sector to the Qatari market, as well as boost the Sultanate’s exports of jewellery, food, cosmetics and fragrances.

“Oman’s growing craft, fashion and food industry is dominated by SMEs. And given the underlying skill and talent in our creative industries and their growing international reputation, we are confident MoQ show will prove popular with our Qatari hosts,” Ithraa’s director of Export Facilitation Maymuna al-Adawi said in a press statement.

“We ran the same show last year in Doha and that proved to be highly successful, with participating firms winning a sizeable amount of business,” al-Adawi added.

Held under the patronage of Mohammed al-Kawari, vice-president, Qatar Chamber of Commerce, the response to participate in the four-day show from Oman’s creative industries sector has been highly favourable.

“Market research suggests there are clear opportunities for Omani craft, fashion and food businesses to break into Qatar’s sophisticated and lucrative market” said Omani ambassador Najeeb bin Yahya al-Balushi.

“GCC consumers understand the importance of provenance and are searching for authentic products, whether that is with food or in the personal care product space,” the envoy noted.

MoQ CEO Khaled Sam Hosn said: “We’re delighted to be hosting the Omani SME show, it will give our savvy Qatari shoppers the opportunity to discover the wonders of Omani craftsmanship, fashion and food.

I’m sure the participating Omani businesses will make quite an impression.”



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