Fifty One East has launched David Yurman, a premier American luxury jewellery brand, in Doha.
Fifty One East will feature a wide assortment of David Yurman’s “most iconic and classic collections, including signature Cable pieces in 18k gold and sterling silver, Chatelaine, Solari and Renaissance, as well as the brand’s sought-after Pave Pinky Rings, including designs hand-set with black  diamonds, rubies or sapphires”, it has said in a statement.
In addition, the store will carry new designs from innovative collections such as Stax and Paveflex as well as modern Novella styles with coloured gemstones of “exceptional quality”. Fifty One East will also offer a curated selection of “one-of-a-kind pieces” from the brand’s Stax and Petals High Jewelry collections. 
The assortment has been specially selected for the Doha market, highlighting David Yurman’s unconventional New York sensibility, the statement noted.
“We are thrilled to continue the expansion of our presence in the Middle East with this launch at Fifty One East in Doha,” said Carol Pennelli, president, David Yurman. “We’ve experienced a strong affinity for the brand in this part of the world where the customer truly appreciates quality, craftsmanship and innovative design.”
David Yurman is a celebrated American jewellery company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. Its collections are available at 49 wholly-owned retail stores throughout the US, Canada and France and at over 350 locations worldwide, through their exclusive authorised fine jewellery and timepiece network of retailers, including in the US, Canada, Mexico, the Caribbean, Russia and the Middle East.
Fifty One East is a leasing department store in Qatar and Darwish Holding’s signature retail brand. It offers the “world’s most coveted and elegant global and regional brands”, the 
statement added.
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