The rebranding “looks forward to a new growth era” for the group in the B2B service sector, including cargo, technology, tourism and facilities management, it has said in a press statement.
The new brand identity “has emerged to strengthen the local, regional and international positioning of the 40-year-old Bin Yousef and develop a robust group culture of quality and innovation”.
All the group’s sub-brands, which include Bin Yousef Fashion, Bin Yousef Cargo, Bin Yousef Investments, Bin Yousef Tourism, Bin Yousef Catering, Bin Yousef Real Estate and Bin Yousef Facilities Management, are now consolidated under a “single, edgy, innovative and refined visual identity”, the statement notes.
“The group is constantly seeking out new business avenues,” said Bin Yousef managing director Mohamed Akbar al-Baker.
“The new identity represents this progressive approach and Bin Yousef’s evolution into a modern entity determined to thrive in the current challenging economic climate and to continue to be a force to be reckoned with in the Middle East.”
The rebrand builds on Bin Yousef’s decades of operations, which have seen it grow as a key retail player in Qatar, housing some of the world’s top luxury fashion brands such as Bvlgari, Moncler, Kenzo and Escada, to a leading B2B service provider across various industries.
The group’s flagship business, Bin Yousef Cargo, has evolved into a leading regional freight forwarder providing “state-of-the-art” warehousing, logistics, packing and removals and courier services.
Most recently, Bin Yousef expanded with the launch of Bin Yousef Investments, which “vigilantly assesses global investment opportunities with a focus on commodities, asset acquisition and joint venture partnerships”, and Bin Yousef Facilities Management, which provides premium maintenance and reliable technical services to properties across Qatar.
Bin Yousef has a “strong track record” in Qatar’s property arena with Bin Yousef Real Estate holding an expansive residential portfolio, the statement adds.
Also new to the group is Bin Yousef Catering, which addresses the market demand for wholesale supply of custom-made baked pastries and confectionery, crafted to the individual requirements of various clientele, including privately-owned cafés and coffee shops, hotels, restaurants, event and government companies.
Bin Yousef Catering has also moved into the healthy foods segment that includes fresh bakes and homemade protein bars.
