One-third of QIC Insured business goes online in seamless digital shift
September 16 2019 08:19 PM
Al-Suwaidi: AI-based algorithms enhance customer satisfaction
Al-Suwaidi: AI-based algorithms enhance customer satisfaction


QIC Insured has disclosed that one-third of its business is transacted online, demonstrating the successful digital transformation.

QIC Insured deployed end-to-end digitalisation and enhanced operational efficiency, which in turn resulted in a significant reduction of time lag. It also improved customer interaction and engagement, a company spokesman said.

Witnessing the shift in customer’s mindset towards purchasing, managing and renewing insurances online, QIC Insured further strengthened its digital platform by leveraging artificial intelligence (AI).

Customers were able to connect at a personal level and have a hassle-free, memorable experience, which prompted them to revisit the portal and pursue more online interactions at their convenience, from anywhere, at any time.

“QIC has come a long way in its journey towards digital transformation. A clear proof of this transformation can be noticed through the surge in the number of online transactions from early 2015 until now," Fahad al-Suwaidi, deputy chief executive of QIC, said.

The increased access to the Internet, usage of smartphone and handheld devices has been a key driver for the growing popularity of the online platform, according to him.

"Applying AI-based algorithms across all verticals, we successfully optimised operations that enhanced customer satisfaction, scalability, and facilitated cutbacks on time for claims settlements," he said.

Right from getting instant quotes, to purchasing products online, filing a claim and tracking the status, QIC Insured’s sophisticated digitalised platform caters to customers across all touch points. Customers can schedule an appointment online for Insurance on Call – a policy issuance and delivery service.

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