Qatar Airways and Al Sadd SC proudly unveiled the latest team shirt in an exciting new video filmed inside the airline’s ultramodern hangar at Hamad International Airport (HIA).
As the Main Partner since 2017, the iconic Qatar Airways Oryx logo features prominently across the front of the updated Al Sadd shirt in the one-minute video, which captures the excitement of the beautiful game against the backdrop of the airline’s vast aircraft maintenance facility.
Al Sadd players, including Qatar national squad captain Hassan al-Haydos, are seen entering the impressive 150,000 square metre hangar building – one of the largest, most advanced in the aviation industry, with enough room to accommodate 13 aircraft of different configurations – before engaging in a fast-paced ‘kick about’ refereed by baton-holding Aircraft Marshalls, and finally revealing the new-look kit.
Qatar Airways Group Chief Executive HE Akbar al-Baker said, “We are extremely proud of our airline’s extensive sporting partnership portfolio, particularly our links to FIFA and football.
“We are also excited that fans from across the world will soon be able to see the new-look Al Sadd jersey when the players take to the pitch as the home team at the FIFA Club World Cup in December.
“This tournament will be the ideal opportunity for both the State of Qatar and Qatar Airways to showcase its commitment to the sport in front of millions of fans ahead of the 2022 FIFA World Cup.
“In the meantime we hope that this video helps to show the world a taste of the passion, skill and dedication that exists within our nation’s footballing community, and I cannot think of a more appropriate setting than the impressive surroundings of Qatar Airways’ world-class, state-of-the-art aircraft hangar.”
Qatar Airways Senior Vice President Marketing & Corporate Communications Salam al-Shawa said, “As the multi award-winning national carrier for the State of Qatar, the opportunity to work in partnership with the country’s most successful football club is an incredible honour.
“The new video is our way of showcasing Qatar Airways’ commitment to this much-loved local team, who will carry our logo in pride of place on the front of the squad shirt for the second year running.
“It is also an opportunity for us to involve our extensive network in motivating fans to support and encourage the team both for their upcoming appearance in the FIFA Club World Cup tournament, and also for the new season ahead.”
The 2019 16th FIFA Club World Cup is a tournament will feature appearances from the winners of six continental confederations, as well as the host nation’s league champions, and kicks-off at Al Sadd stadium on December 11. European champions Liverpool and CONCACAF champions CF Monterrey are among the high profile teams already confirmed to be taking part.
Qatar Airways’ partnership with Al Sadd SC is one of many similar agreements with top-name football clubs around the world, including German Bundesliga giants Bayern Munich, much-loved Italian club AS Roma, Argentinian team Boca Juniors and Belgian side KAS Eupen. In addition to this, the airline is the Official Partner and Official Airline of FIFA, as well as Official Global Airline Partner of the South American Football Confederation (CONMEBOL) until 2022.