*The collaboration between KidZania Doha and Ghadeer aims "to educate children on the juice production process"
KidZania Doha, an award-winning educational concept, and Ghadeer, a leading dairy and juice brand in Qatar, have signed a partnership agreement to create a kid-sized realistic 'Juice Factory' inside the city of KidZania Doha. The collaboration between KidZania Doha and Ghadeer aims "to educate children on the juice production process, including the selection of only the freshest and finest fruits as in the Ghadeer factory, and help them experience a real-life activity with hands-on experience", according to a press statement.
It also seeks to educate children on nutritional facts and importance of having fresh juice in their diet for a healthy lifestyle, while also promoting hygiene and developing their critical-thinking ability and piquing their curiosity about the production process, the statement notes. In the ‘Juice Factory’, children will take on the role of juice production operators to ensure that premium juices extracted from the carefully selected fresh fruits are of the highest quality". Also, children will be working as juice delivery crew to help develop their communication and collaborative skills.
"The partnership between KidZania Doha and Ghadeer is to empower national brands to promote skills, values and positive qualities in an entertaining way for our children through a role-play-based educational environment," the statement adds. Ric Fearnett, governor of KidZania Doha, said: “KidZania Doha is excited to partner with Ghadeer. The one-of-its-kind Qatari concept will be a nutritional oasis for kids, aligning with our objective to help children become healthy and develop their skills and curiosity.
"We are proud that we will contribute to the achievement of Qatar National Vision 2030 through the development and empowerment of children.”
Khaled Jayoussi, chairman of Arab Qatari Company for Dairy Production (Ghadeer), added: “This strategic partnership between KidZania and Ghadeer reflects our strong belief in the impact of entertainment that is intended to be educational for future generations.
"“Ghadeer holds itself socially responsible towards the good of the people and the community in Qatar."