The training course on marketing strategies and channels for small to medium farms organised by the Ministry of Municipality and Environment concluded yesterday.
The three-day training course, which was the first course of its kind to be offered by the ministry in co-operation with the Arab Organisation for Agricultural Development, aimed to train agriculture specialists on marketing strategies for small and medium farms, methods and tools for developing quality and producing healthy, safe and high-quality food, in order to maintain consumer safety.
The course covered achieving profitability for farmers and agricultural marketing workers.
It also focused on building local and external marketing strategies based on effective information and decision-making system, marketing services that enable farmers to produce safe, high-quality and well-resourced products.
In addition, the course involved field training on picking, sorting, packaging, quality inspection, evaluation of fresh vegetables, training in the evaluation of containers, and assessment of the level of the fruit, as well as technical and economical refrigerated storage, the requirements of mixing crops, and training on determining the components of the standard for some agricultural products such as tomatoes, cucumbers and coloured peppers.
The course was organised by the Ministry of Municipality and Environment’s as part of its efforts to increase agricultural production and contribute to self-sufficiency.
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