Samsung unveils ‘Qatar’s first QLED 8K TV to optimise viewing experience’
June 20 2019 12:59 AM
Techno Blue Qatar chairman Sheikh Nasser bin Hamad al-Thani, along with Techno Blue and Samsung offi
Techno Blue Qatar chairman Sheikh Nasser bin Hamad al-Thani, along with Techno Blue and Samsung officials, showcase Qatar’s first QLED 8K TV.

Samsung Gulf Electronics, in collaboration with Techno Blue Qatar, yesterday announced the launch of the “first” QLED 8K television in Qatar at an event held in Westin Doha.
“The introduction of QLED 8K breaks new ground for Samsung’s ultra-premium TV and home entertainment offering, delivering beautiful design and supported with the most advanced picture quality in its portfolio,” the company said in a statement.
The QLED 8K TV will be offered in  98-inch, 82-inch,75-inch and 65-inch screen sizes, “designed to meet Qatar’s demand for larger screen formats that also provide the incredible performance customers have come to expect from Samsung”, the statement noted. 
To achieve 8K resolution, the Samsung 8K QLED produces four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.
Samsung’s QLED 8K TVs are available across all major retail stores and Samsung brand stores in Qatar. “With Real 8K Resolution features embedded with Samsung’s proprietary 8K AI Upscaling technology, Samsung is pushing the boundaries of TV technology for consumers around the world,” said Mustafa Sadick, head of Visual Display Division at Samsung Gulf Electronics. “We are excited to bring our first QLED 8K TV lineup to Qatar with stunning 8K resolution for a new level of immersion, demonstrated in an interactive manner at today’s event.”
Sheikh Nasser bin Hamad al-Thani, chairman of Techno Blue Qatar, said: “We are excited to collaborate with Samsung to launch the new QLED 8K lineup that has successfully proven its ability to meet the needs of a wide range of consumers. With our extensive multi-locational distribution facilities, we look forward to building and strengthening our mutual relationship and keep providing our customers with the latest and the best technology.” Samsung QLED 8K comes with AI Upscaling that uses the power of machine learning to analyse and upscale content to 8K resolution, to help optimise the viewing experience. 8K AI Upscaling results in more detailed and natural videos as it upscales not just one aspect, but also a whole variety of features such as light, colour 
and line differentiation.
Despite the limited native 8K content currently available, the Quantum Processor 8K can recognise and upscale all content whether through a streaming service, set-top box, HDMI, USB or even mobile mirroring to appear in 8K resolution. In addition, the QLED 8K range features Direct Full Array Elite for enhanced contrast and precise backlighting control.
“Not only can you watch content developed in 8K on the QLED’s 33-million-pixel screen, but with the 8K AI Upscaling feature, you can also watch your favourite videos from any resolution – from SD to 4K – transformed to as close to-8K quality as possible, depending on the source,” the statement added.
8K AI Upscaling is based on artificial intelligence smart learning, so through usage, it will develop and adapt with each video upscale as more video data becomes available to the system to be analysed. But even from the first usage, the QLED 8K provides the most comfortable colour, light and texture balances to provide the optimum viewing experience for each user. 
The Samsung QLED 8K integrates HDR10+ and Ultra Bright III to manage the TV’s contrast and colour. Brightness levels are optimised to help ensure content is displayed beautifully and consistently in almost any lighting conditions. HDR10+ also minimises the impact of glare and reflection in many of Qatar’s sun-filled rooms.
As Samsung’s flagship TV, the QLED 8K will also include the unique lifestyle features available across the QLED range that enable consumers to get the most from their TV, while maintaining our highest quality in picture and sound. Additional features include ‘One Invisible Connection,’ an all-in-one clear cable that frees TV space from unsightly cords. Combining the optical cable and power into one thin five-metre cord, offering more freedom to decide where and how to place the TV. The QLED 8K also features an ‘Ambient Mode’, which integrates the TV screen to suit a rooms interior decor and design. Display art or photos, or time and weather or take a picture of the wall and set it onscreen, so the TV seamlessly blends in while it is not on.
In addition, the new QLED has ‘Smart TV enhancements’. Samsung TV’s work with Smart Things or Bixby, offering choice to control the connected home. It also features ‘One Remote’, where people can control  range compatible devices with One Remote Control and get quick access to things like Netflix, YouTube, Xbox or a compatible Soundbar.

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