Ooredoo showcases progress towards becoming 'digital enabler'
June 19 2019 09:46 PM
Al-Sayed together with other senior officials during Ooredoo's annual ‘Capital Markets Day’ held rec
Al-Sayed together with other senior officials during Ooredoo's annual ‘Capital Markets Day’ held recently in Doha.

Ooredoo has hosted its annual ‘Capital Markets Day’ in Doha where the senior leadership team presented an update on Ooredoo Group’s new ‘Get Digital!’ transformation programme designed to transform the group from a traditional telecommunications company to a digital enabler. 
Capital Markets Day was attended by investors, sellside and buyside analysts, shareholders, and other key stakeholders, who also received an update on the company’s full year guidance, along with the key drivers of growth for the group. 
A host of senior executives from Ooredoo Group gave presentations at the event, including Waleed al-Sayed, deputy group CEO and chief executive officer of Ooredoo Qatar; Mansoor al-Khater, chief strategy officer; Ajay Bahri, chief financial officer; Andrew Kvalseth, chief commercial officer; Christian Linhart, chief procurement officer, as well as Vikram Sinha, chief operating officer of Indosat Ooredoo, and Ian Dench, Ooredoo Oman’s chief executive officer. 
The central theme across the event was Ooredoo’s progress towards becoming a digital enabler and the launch of LEAD 2.0, the company’s new strategy to achieve its digital ambitions. 
The strategy relies on digitisation to drive growth across all Ooredoo’s markets, with a focus on positioning the company as a preferred digital partner with digital operations and digital interactions. 
The four pillars underpinning the strategy, which include market leadership, performance culture, efficient models, and extend and leverage (B2B/ICT growth and digital partnerships), were explained using examples of their implementation across Ooredoo’s operations. 
Al-Sayed highlighted the attractiveness of Ooredoo Group’s investor proposition, noting the company’s unique mix of emerging and mature market operations in which it maintains market-leading positions. Ooredoo has distinguished itself as a technology leader in its key markets and benefits from a low cost of funding, lean cost structure, and unified brand identity. 
Commenting on the LEAD 2.0, al-Sayed said, “We have a clear strategy in place to transform Ooredoo Group to a digital enabler by developing and adopting the latest technologies to better serve our customers. Our passion and business are aligned: We use mobile technology as a tool to realise positive social and economic change for our customers and the communities that we serve. 5G is going to play an increasingly important role in shaping the direction of the telecommunications industry and we are proud to be at the forefront of the 5G revolution.” 
The event also featured presentations from Indosat Ooredoo and Ooredoo Oman, highlighting market trends and Ooredoo’s competitive position in these two markets. 
Commenting on Indosat Ooredoo, Sinha said, “Indosat Ooredoo is the second biggest revenue generator for Ooredoo Group. With a robust economy in Indonesia, driving strong consumer demand for telecommunication services, the opportunity is highly-promising. Despite regulatory changes in the first half of 2018, which impacted the telecoms business, Indosat Ooredoo quickly returned to growth, with the momentum set to continue.” 
On Ooredoo Oman, Dench said: “Ooredoo Oman has performed extremely well, capturing 45% of the mobile market share in Oman during the first quarter of 2019. We see great opportunities in the country to grow beyond traditional telecommunication services and are focused on building our adjacent businesses and revenue streams by capturing the digital opportunity.”

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