Skyline Automotive, a Jaidah Group company and the official distributor of Genesis in Qatar, has launched its flagship 2020 Genesis G90 at an exclusive unveiling ceremony in Msheireb Downtown Doha.
During the event, which took place on May 22, Skyline Automotive and Jaidah Group also announced the launch of a new programme titled ‘The Path’, established in partnership with prominent media personality and entrepreneur, Mohamed Saadoun al-Kuwari.
‘The Path’ comprises monthly episodes featuring some of the most successful Qatari members in various fields, including sports, arts, health and sciences, among others. The programme celebrates individual contributions to Qatar’s success story to inspire the country’s youth to follow suit.
A preview of the first episode featuring Qatar’s national football team captain, Hassan al-Haydous, who also attended the G90 launch, was showcased during the event. Al-Haydous had led Qatar’s team to their biggest football win to date, bringing home the historic 2019 AFC Asian Cup trophy.
Speaking in his welcoming remarks at the event, Jaidah Group executive director Mohamed Jaidah said: “It was a pleasure to hold the event at the iconic Baharat Square in Msheireb Downtown Doha, a symbol of Qatar’s sustainable future. The location of the event is a space that perfectly demonstrates what can be achieved when innovation comes to life, blending technology and creativity to create a unique environment in Qatar.
“In a few short years, Genesis has become an icon of luxury, the Korean way. It has developed three separate models. And now we have unveiled the updated flagship Genesis G90 model with its futuristic design, which evolves the brand’s signature ‘Athletic Elegance’ design language. The updated flagship Genesis G90 adds to our portfolio, in line with our commitment to offer the people in Qatar the best products and customer service available.”
Addressing al-Kuwari and al-Haydous, he added: “It is a pleasure to collaborate with Mohamed Sadoon al-Kuwari on ‘The Path’. The programme will no doubt inspire our young generation to pursue their dreams by shedding light on the journeys of our national success stories. I would also like to thank our national team captain, Hassan al-Haydous, for taking part in the first episode.”
Al-Jaidah concluded his remarks by extending his gratitude to emerging Qatari artist, Bouthayna al-Muftah, for her artwork featuring the new Genesis G90, which was also displayed at the event.
The 2020 G90 incorporates exterior and interior design changes, which “further enhances the sedan’s presence as the brand’s flagship vehicle”, Skyline Automotive has said in a statement. The new ‘Quad Lamp’ styling theme, featuring prominent horizontal architecture seen throughout the sedan, signals design cues that will be incorporated in all future Genesis models.
The 2020 G90 introduces multiple technology enhancements and firsts for the Genesis brand. For example, the 12.3-inch central display is re-engineered to incorporate a new Graphic User Interface that features the signature Genesis black and copper colour scheme. Further, the car’s interior design includes a parallel layout and exquisite new details in the quilted Nappa leather seating and additional leather rapping on the centre console.
The interior atmosphere of the new G90 also features an Active Noise Cancelation technology to reduce exterior noises and allow the driver to fully concentrate and embrace the experience of driving a Genesis vehicle.
The 2020 G90 is available at the flagship Skyline Automotive showroom on Salwa Road.
Episodes from ‘The Path’ programme can be viewed through: http://thepathqatar.com
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