Tudor timepieces unveiled in Qatar
April 25 2019 01:02 AM
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The launch was attended by Swiss ambassador Edgar Doerig, Argentinian ambassador Carlos Hernandez, Qatar Watch Club members, and VIP guests who were amongst the first in the world to discover the new astounding timepieces straight after their release back in March. PICTURE: Shemeer Rasheed

In a first for Qatar, Fifty One East, the country’s leading department store, and Tudor hosted an event to present the latest Baselworld 2019 models.  Watch enthusiasts and collectors of prestigious timepieces who were in attendance had an exclusive opportunity to explore all 12 new models from Tudor. 
The Qatari market was chosen to release the new watches in celebration of Fifty One East’s commitment to the exceptional growth and success of the Tudor brand in Qatar. The presentation was held in a private event on April 23 at STK Doha at the Ritz-Carlton Doha. It was attended by Swiss ambassador Edgar Doerig, Argentinian ambassador Carlos Hernandez, Qatar Watch Club members, and VIP guests who were amongst the first in the world to discover the new astounding timepieces straight after their release back in March.
At Baselworld 2019, Swiss watch brand Tudor made the headlines after unveiling its unexpected Black Bay P01 model, a watch based on a legendary diving watch prototype from the 1960s. 
Alongside the full 2019 collection, including models like the Black Bay Bronze or the Black Bay Chrono in Steel & Gold, was a selection of vintage Tudor watches supplied by the Tudor museum in Geneva and retracing the product history of the brand from 1926 to these days. “We are proud to celebrate another milestone with Tudor, presenting their new collection right after Baselworld 2019.
Fifty One East and Tudor have a longstanding relationship and we are proud to be the first in the Middle East to showcase these novelty timepieces to our esteemed customers,” Bader al-Darwish, chairman and managing director of Fifty One East, said.
“This event further cements our commitment for 70 years to provide the Qatari market with an impeccable experience and products that bring together luxury and unparalleled performance,” al-Darwish added.
The Tudor brand signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals, usually anonymous, who have achieved the extraordinary on land, on ice, in the air or underwater, with a Tudor watch on their wrists.
It also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the extreme conditions, watches made for the most daring lifestyles.
Finally, #BornToDare is testimony to Tudor’s pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand’s innovations are now essential benchmarks. The Tudor #BornToDare spirit is supported globally by high-profile ambassadors – Lady Gaga, David Bekcham, Jay Chou and the All Blacks – whose achievements directly result from a daring approach to life.
Tudor is an award-winning Swiss-made watch brand, offering mechanical watches with refined aesthetics, proven reliability and unique value for money.  The origins of the Tudor brand date back to 1926, when ‘The Tudor’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres Tudor SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point.
As a result, over the course of history, Tudor watches became the choice of daring individuals. Today, the Tudor collection includes flagship lines such as Black Bay, Pelagos, Glamour and 1926. Since 2015, Tudor has offered exclusive mechanical Manufacture calibres with varied functions.
As the sun rises, the world looks towards the east. As the earth turns, each new dawn brings light, life, and new opportunities. And so comes Fifty One East – a name chosen to reflect the geographic location of Qatar’s pioneering retail brand whilst honouring its Qatari legacy.
Situated at 51 degrees longitude, Doha is a melange of styles and cultures. And from Kahraba Street in downtown Doha, where it started, to the Lagoona Mall in the up market West Bay neighbourhood, Fifty One East presents a fusion of exclusive luxury, extraordinary beauty and charming hospitality that epitomises the very best of style in the region.




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