Samsung’s new washing machine launched in Qatar
March 24 2019 02:17 AM
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Officials and dignitaries at the launch event in Doha. PICTURES: Jayaram

Samsung’s new washing machine with QuickDrive technology launched in Qatar
Samsung Gulf Electronics and Techno Blue Qatar (TBQ) have launched in Qatar a new washing machine with the “revolutionary” QuickDrive technology.
The launch took place in the presence of partners at an event in Doha.
K V Gopal, general manager at Techno Blue Qatar, said: “TBQ is proud to partner with Samsung, an undisputed name in the field of home appliances and technology.
The QuickDrive washing machines redefine customer experience in functionality and design and can be integrated seamlessly into modern households.”
Samsung’s QuickDrive technology “reduces washing time by 50% and energy use by up to 20% without compromising on power and cleaning performance”, according to a press statement.
“QuickDrive is more than a revolutionary technology – it is a tool that will improve our consumers’ day-to-day lives by cutting the amount of time users spend doing laundry in half, so they can spend more time doing the things they enjoy,” said Vinod Nair, sales director of Consumer Electronics Business at Samsung Gulf Electronics. “Not only is our QuickDrive technology fast, but it is also powerful, smart and versatile – making laundry with this washing machine easier all around.”
Samsung’s QuickDrive technology was independently tested by Intertek, who confirmed that QuickDrive technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.
Unlike conventional washing machines, the unique Q-Drum is composed of a large main drum with a plate in the back that rotates independently, so clothes move from top to bottom in the drum, as well as back and forth.
This creates a “revolutionary dynamic action powered by double forces that remove dirt quickly, gently and thoroughly with an intense and complete wash cycle”, the statement noted.
In addition to Samsung’s QuickDrive technology, this washing machine also has a variety of other “outstanding laundry technologies”, including EcoBubble, which provides a powerful washing performance and is yet gentle on fabrics by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximise the detergent’s effects even at low temperatures.
The IoT-ready QuickDrive washing machine boasts of an AI-powered laundry assistant called Q-rator, which provides three key smart features that help users manage laundry more conveniently.
Laundry Planner enables consumers to choose a laundry finishing time with the freedom to do laundry when it’s most convenient; Laundry Recipe recommends optimal wash cycles based on load information such as colour, fabric type, and degree of soiling; and HomeCare Wizard monitors the washer remotely to proactively alert users about potential problems and provide quick troubleshooting support.
It also comes with Samsung’s innovative AddWash, a feature that allows users to add items, detergent, or fabric softener at any time during the cycle.
With the Q-rator and AddWash, users can enjoy more convenience and simplicity than ever before throughout the laundry process.
Samsung customers can buy the QuickDrive washing machine from leading electronics retailers across Qatar.
Prices vary according to product specifications: QR3,499 for 9kg washer (WW90M64FOPO); and QR4,409 for 9kg combo (WD90N64FOOO).



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