Chevrolet Qatar, distributed by Jaidah Automotive, was the official sponsor of this year’s Al Adaid Desert Challenge in Khor Al Adaid.
This year’s challenge concluded with more than 500 participants taking part in the event, cycling and running across the site.
During the sports event, Chevrolet Qatar set up a photo booth display that participants used to save photographic memories of their achievements and success.
Commenting on Chevrolet’s sponsorship of the event, Maud Daniel, Group Marketing director of Jaidah Group, said: “It was a privilege to be part of such an amazing event that brought people together from all over the world for a friendly challenge. This year’s event, now in its fourth year, was even more memorable as there were several Qatari women participating for the first time. “This is a testament to the growing popularity of cycling and sports in Qatar, thanks to the efforts of the Qatar Cyclists Centre and other local entities, and we’re glad to support it.” The Al Adaid Desert Challenge highlights fitness and sports development in the country through the participation of female and male athletes during the event.
The Al Adaid Desert Challenge was organised by Qatar Cyclists Centre in co-operation with the Qatar National Tourism Council, supported by the Ministry of Culture and Sports and the Qatar Cycling Federation. Chevrolet sponsors several local events “as part of its commitment to support various industries in Qatar and engage community members”, according to a press statement.
The most recent sponsorship this year was Chevrolet’s official sponsorship of the Chocolate, Tea & Coffee Festival.
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