Qatar Finance & Business Academy has launched its latest certification programme – ‘Certified Digital Marketing Professional’.
This is the first of its kind course being launched in Qatar to ace the digital marketing skills, QFBA said yesterday.
Certified Digital Marketing Professional is an important international accreditation by the Digital Marketing Institute for marketers seeking to develop in their careers and achieve marketing growth in their organisations.
The training solution contains 10 modules that cover all the disciplines involved in best practice: digital marketing foundation; website optimisation; content marketing; social media marketing; SEO; paid search; display and video advertising; e-mail marketing; analytics; and digital strategy.
The programme is instructor-led, with interactive online programmes and provides a mixture of blended learning. This 10-day short course will be taught by international faculty with extensive expertise provided by international partner Morgan.
On the programme launch, Dr Mohamed Abdulla al-Emadi, head (Sales & Marketing) at QFBA said: “In line with Qatar Finance and Business Academy’s vision to become the partner of choice for all training and development needs, QFBA has brought a new certification for new age marketing professionals and digital marketers.
“In this day and age of fast changing economy, measurable marketing ROI is becoming increasingly important and the shift to digital marketing is on the rise. Today digital marketing is becoming one of the best assets for MCC department in main corporates in Qatar. The new short programme also falls in line with our mission to support Qatar National Vision 2030.”
The programme is suitable for all professionals of all levels and disciplines and will prepare them to take up a more specialised role within the overall marketing domain. The course is ideal for anyone involved in the planning, implementation or measurement of digital strategies.
Through dynamic lectures, case studies and small group discussions, participants will be able to acquire the latest methods, techniques and tools for improving their respective organisations’ digital marketing and brand building efforts, QFBA said.
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