HEC Paris, one of the world’s leading providers of executive education, is delivering ‘Rethinking your Business Marketing Strategy’ on February 27 to 28 at its Doha Campus, it was announced in a statement.
‘Rethinking your Business Marketing Strategy’, with Professor Frederic Dalsace, is intended to offer participants a solid understanding of cutting-edge thinking in the field of business marketing.
The goal of this programme is to propose an alternative to the traditional B2B marketing, which now takes place in a new context – a “phygital” (partly physical /partly digital) ecosystem. This new approach has the potential to help firms develop disruptive business models and differentiate themselves in the market. Delving in depth on the programme offerings, Dalsace, said: “This programme will provide participants tools to shift from a supply-chain to an ecosystemic mindset in order to seize new market opportunities and develop new segments by critically thinking about value.
“With the help of this programme, professionals will be able to become truly customer-centric and develop distinctive value propositions. They will also better understand the critical importance of risk, data, and purpose in any offering. Participants will reconsider the way firms ‘voice’ to one another.”
As an HEC Paris professor, Dalsace has been teaching executives in Qatar for many years (most notably in the EMBA Programme), and has declared that he was “positively thrilled to come and teach this Business Marketing Programme.” “Be ready to be challenged and to change a few things to become even more successful,” he added.
HEC Paris in Qatar delivers a full range of Executive Short Programmes, focusing on a wide range of specific areas of management such as business strategy, marketing and sales, leadership, finance, and negotiation.
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