Qatar Airways was the Official Airline Partner and Gold Sponsor of the Ooredoo Doha Marathon, which took place at the Museum of Islamic Art (MIA) Park on January 11.
Now in its seventh year, the annual event featured four courses suitable for all abilities of runners, including a full marathon, a half-marathon, 10km and 5km route, as well as a special children’s 3km and 1km fun run. Funds raised by entry fees will be donated to a range of charities across Qatar.
Qatar Airways Group chief executive Akbar al-Baker said, “The Ooredoo Doha Marathon is a wonderful example of Qatar Airways’ commitment to celebrating sport as a means of bringing people together. As the national carrier of Qatar, we are thrilled to once again have supported this annual event that not only encourages people to live a healthier lifestyle, but also raises funds for a range of worthy charities throughout the country.”
Ooredoo Qatar CEO Waleed al-Sayed added, “This year’s event was especially successful, as it saw the highest number of participants yet and brought together runners from across Qatar to compete for a great cause and show their commitment to fitness and health. We thank everyone who participated in this exciting event and congratulate all winners.”
Qatar Airways has an extensive sponsorship portfolio with premier sporting clubs around the world. In May 2017, it announced a sponsorship deal with FIFA, which saw the airline become the Official Partner and Official Airline of FIFA until 2022.
The partnership will give Qatar Airways extensive marketing and branding rights at the 2022 FIFA World Cup in Qatar. The agreement also sees Qatar Airways become the Official Airline Partner of the 2019 editions of the FIFA Club World Cup, the FIFA U-20 World Cup, the FIFA U-17 World Cup, the FIFA Beach Soccer World Cup, and the FIFA eWorld Cup.
In addition to its existing partnership with the German football club giants FC Bayern Munchen AG, for which it is a Platinum Partner, Qatar Airways also recently revealed multi-year sponsorship agreements with Italian football club AS Roma, for which it is the Official Jersey Sponsor, and with Argentinian football club Boca Juniors, for which it is the Official Jersey Sponsor.
Last year, the airline announced that it is the Official Global Airline Partner of the NBA’s Brooklyn Nets and the team’s home, Barclays Center, the Brooklyn, New York venue that hosts many of the world’s most exciting entertainment and sporting events.
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