The XC40 from Volvo Cars was recently honoured as the Supreme Winner of the 2018 Women’s World Car of the Year (WWCOTY) award, adding to the list of awards won by the SUV.
This recognition is the only car award in the world entirely voted by women motoring writers. Thirty-four jurors from 27 countries selected Volvo’s first compact SUV as the best new car of the year for women. In two anonymous rounds of votes, the XC40 prevailed against five competing models.
The world’s only automobile award dedicated to women reflects the growing importance of women as an independent customer group as well as their purchasing power. Automakers are considering criteria important to women when buying a car, shown in the WWCOTY decision making process. The award is measured by safety, price performance, appearance, storage space, child-friendliness, comfort and environmental footprint, as well as colour options and desirability.
Doha Marketing Services Company (Domasco) is the exclusive distributor of Volvo Cars in Qatar and customers can test drive a new XC40 by visiting the Volvo showroom on Khalifa Street near the National Mosque and TV Intersection.
Faisal Sharif, managing director of Domasco, said: “Since its launch, the XC40 has been recognised with well-known accolades internationally and in the region, highlighting its universal appeal. The award reaffirms Volvo’s dedication to put in place a high-class car that suits women and the entire family with the right combination of design, connectivity and safety.”
Safety and driver assistance features on the XC40 include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces, according to a press statement issued in Doha by Domasco.
The XC40 also offers ingenious interior design and storage ideas with more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a foldout hook for small bags, plus a removable waste bin in the tunnel console, the statement added.
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