Alfardan Premier Motors ‘adds flavours of elegance and luxury’ to Design District Week
January 13 2019 12:36 AM
Alfardan Premier Motors provided a fleet of Jaguar and Land Rover vehicles.

Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, has shown its support and keenness to contribute and participate in all national events, especially Qatar’s third shopping festival — Shop Qatar.
As the official automotive partner, Alfardan Premier Motors provided a fleet of Jaguar and Land Rover vehicles to bring a sense of luxury and elegance to the Design District Week held from January 5 until yesterday. 
It provided “an atmosphere of stylishness to the experience of guests attending the event — from artists, designers and fashion celebrities who have come specially to participate in the shopping festival from all over the world”, the company said in a statement.
“Alfardan Premier Motors strongly believes in the important role played by Qatar’s National Tourism Council to promote the local tourism sector,” the statement noted.
The Design District Week, which took place at Doha Exhibition and Convention Centre, is part of Shop Qatar that continues until January 20 and seeks to shed light on Qatari and international brands specialising in this field, in addition to fashion shows, related workshops, makeup art training sessions and design art panel discussions.
Samer Bou Dargham, general manager of Alfardan Premier Motors, said: “We are delighted to be a part of Qatar’s third shopping festival, Shop Qatar, which has been highly recognised for its wide variety of experiences. As the official automotive partner for the event, we have provided a fleet of Jaguar and Land Rover vehicles to add the touch of luxury and elegance while chauffeuring the artists and fashion celebrities attending the Design District Week.
“The name of Alfardan Premier Motors has been closely associated with various major events and happenings in the country, which confirms our commitment to be a key partner in all major activities taking place in Qatar. Our participation comes in line with our keenness to enhance co-operation between the public and private sectors, which is reflected in the participation in such events aimed to providing a pioneering tourism experience that suits all members of the society.”

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