Qatar is now being promoted by Cox & Kings India as the group’s new preferred destination, the National Tourism Council (NTC) has announced. The marketing and promotion campaign comes as part of a strategic partnership with NTC aimed at boosting the destination's profile to attract luxury, business and independent travelers to visit Qatar.
“We are pleased to be partnering with Cox & Kings group for the destination's first-ever integrated campaign in India. Qatar is an easily accessible destination within a few hours from most Indian cities making it attractive for travellers looking for short city getaways or a convenient stopover when heading further West,” Rashed al-Qurese, NTC official, said in a press statement.
“India is a priority market for us and we look forward to welcoming Indian visitors in Qatar to discover our destination's authentic experiences all while enjoying our famed Arabian hospitality,” he added.
* First-ever joint campaign to target potential visitors; 260 travel
agents from India attended training camp in Qatar
Established in 1758, Cox & Kings Ltd is headquartered in India and the UK with a global presence across North America, Europe, Asia & Oceania. As part of this campaign, it is offering Indian travellers itineraries to tourism hot spots and activities that explore both the traditional and contemporary sides of Qatar.
“Qatar has a lot to offer and NTC has been very proactive in promoting the destination. Initiatives such as free entry visas for Indians will encourage more people to travel to Qatar in large numbers,” Karan Anand, head of relationships at Cox & Kings, said.
“Direct air connectivity from metropolises and secondary cities to the destination is an added advantage and we will focus on these markets to boost numbers to the destination,” he noted. “Qatar introduced many new tourism products and our staff have experienced them first hand to promote the destination in the Indian market.”
The integrated marketing campaign will use online and traditional media tools to target travelers both directly and through travel and tourism trade. In addition to creating a special landing page on the Cox & Kings website, proactive marketing and promotion activities will be carried out through digital campaigns in targeted cities as well as advertising in national media.
As part of the campaign's focus on trade – and coinciding with the group’s 260th anniversary celebrations -- 260 travel agents came to Qatar to attend Cox & Kings' 5-day travel agent training camp. At the camp, tourism professionals had an opportunity to experience first-hand the unique experiences Qatar has to offer. Following this mega familirisation trip, numerous initiatives will be rolled out over the coming 12 months including a golf tournament in Doha, a master chef travel series, as well as other training and incentives programmes.
Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as Indian airlines Indigo, Jet Airways and Air India Express. Since January of this year, Qatar welcomed more than 335,000 Indian visitors, representing a 25% increase compared to the same period last year.