BMW 8 Series Coupe redefines the sports car
December 16 2018 01:30 AM
Alfardan Group president and CEO Omar Hussain Alfardan led the launch of the all-new BMW 8 Series Coupe.

Alfardan Automobiles, the official importer of BMW Group in Qatar, has unveiled the highly anticipated all-new BMW 8 Series Coupe. 
Presenting the redefinition of the sports car, the new BMW 8 Series Coupe combines powerful performance and high-end luxury effortlessly - delivering an exceptional drive experience.
Showcased for the first time at the BMW showroom in West Bay recently, customers are welcome to have a closer look at the latest BMW sports car.
The new BMW 8 Series Coupe integrates lateral and longitudinal dynamic performance with poise, assurance and luxury over long distances. It also opens a further chapter in the brand’s successful sports car history and kicks off the premium manufacturer’s model initiative in the luxury segment. 
“The 8 revives a chapter in offering customers sensational BMW sports cars. It also signifies the start of a journey where BMW customers truly enjoy the upper luxury segment,” a statement notes.
The BMW 8 Series is unique in its design and functionality – it is built it for the racetrack, and then placed it on the road. It’s quick, with incredibly precise handling. BMW customers will enjoy every second behind the wheel.
This combination of racetrack performance with genuine luxury delivers an unbeatable experience. The 8 also shows the new design language that will influence BMW’s entire lineup: very modern, very clean.
As BMW’s new flagship luxury Coupe, the craftsmanship and fine details in this car are second to none. BMW customers expect the very best and have clear individual tastes: That’s why BMW Individual will also be available and it also has the most advanced digital user interface. 
BMW customers will experience a new level of personalisation – similar to that of the latest smartphones. The BMW M850i is fitted with a 4.4 TwinPower Turbo V8, completing the sprint from 0-100kmh in just 3.7 seconds. Thanks to its body structure, drive technology and suspension the M850i offers the elite dynamic performance expected from a top-class sports car.
In terms of design, customers will notice emotionally powerful styling with elegantly flowing lines, including the slimmest headlights of any BMW model to date. Inside the 8 Series is a relaxed and luxurious interior ambience. 
The all-new BMW 8 Series Coupe features relaxed and luxurious interior ambience, longitudinally oriented lines and surfaces which direct the eye forward onto the road. 
The clearly structured arrangement of controls underscores the focus on the driver and the importance attached to delivering a sporty and dynamic driving experience. 
Moreover, the high-grade materials, sophisticated interior lighting, trim surfaces rising from the centre console to the instrument panel add to the luxury element of this powerful machine.

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