Fifty One East’s Ame Paris unveils jewellery collection
November 11 2018 12:39 AM
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The ‘A L’infini’ collection.

Fifty One East’s first jewellery line Ame Paris has introduced its first collection, ‘A L’infini’, which is “inspired by endless beauty and designed for today’s discerning women”. 
The ‘A L’infini’collection is exclusively available at Fifty One East in Lagoona Mall and Al Maha Center on Salwa Road and Hadaya in Lagoona Mall, Gulf Mall and City Center Doha. 
Ame, which translates into “soul” in French, “curates carefully designed pieces that represent the virtuous essence of being”, a press statement noted. Each piece is skilfully crafted by Parisian artisans, who use the medium of precious gems and fine metals to create “breathtaking designs that represent their journey of self-realisation”. 
‘A L’infini’, which translates into “till infinity”, is an illustration of the soul blooming in love to infinity and beyond.
‘A L’infini’ offers “lavish pieces that are carefully created within high standards of craftsmanship using diamonds, pearls and genuine stones in gold designs that reflects a modern representation of the glamorous lifestyle of Paris”. 
The collection includes a wide range of necklaces, earrings, pendants and rings in 18 carat white, yellow and rose gold which are feminine and soft yet bold and daring. It comprises “stunning pieces intended to ignite passion within the very soul of the distinguished women they are designed for”, the statement added.
The new collection is “just the beginning of many more inspiring collections, which are expected to be well received by the modern woman, known for her exquisite and classy taste”, according to Fifty One East.





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