Through their participation, Msheireb Properties aims to increase its global exposure and promote its flagship project Msheireb Downtown Doha (MDD), as the second smartest smart city district in the world. As the official global sponsor of the event, Msheireb Properties is also seeking to enhance its international presence, highlighting its commitment to developing smart, sustainable cities of the future.
At the Expo, Msheireb Properties will introduce its flagship project to the world, utilising this prominent platform to present Qatar as a leading nation of sustainable, smart city development, with a view to attracting new multinational companies and potential investors to the renovated downtown and business hub in the heart of Doha.
Ali al-Kuwari, acting CEO of Msheireb Properties said,“Msheireb Properties’ participation in Barcelona’s Smart City Expo World Congress is a major benchmark in showcasing Msheireb Downtown Doha to the world and occupying a leading position on the international map as one of the smartest city districts in the world. As we move closer to the eventual completion of the project and start activating large blocks of the city, we are promoting MDD as one of the first Smart and Sustainable city districts built in the world, meaning that residents, tenants and visitors have the opportunity to experience urban living through a consistent deployment of network infrastructure, connected urban systems, integrated city operations and digital services.”
Centrally located within Barcelona’s Smart City Expo, Msheireb Properties’ Booth includes three walls intended to highlight the different aspects of what makes MDD as smart city; smart home applications, MDD’s smart city portal, and the command and control centre which oversees the entire district.
MDD is the first downtown regeneration project embedding smart city technology and connectivity from design inception to development. From designs and planning, to delivery of infrastructure and transportation, through to the delivery of an overall lifestyle, the city is smart to its core.
MDD offers residents and companies many impressive benefits, including a transportation system with the largest metro station in Doha, which connects all four service lines, as well as car parks with a smart system for access.
