Leading hypermarket and shopping malls chain LuLu won the ‘Brand of the Year Award’ in the Retail Category at the ‘2018 World Branding Award Ceremony’ held on Saturday at the Kensington Palace in London.
The annual event evaluates brands from around the world through a three-step procedure, including brand evaluation, public online voting, and consumer market research.
Ashraf Ali M A, executive director of Lulu Group, received the top award from Richard Rowles, the chairman of World Branding Forum, in the presence of top business leaders and dignitaries from around the world.
World Branding Awards are the top recognition given to an organisation or brand for its path-breaking and innovative branding, marketing, and communication initiatives over the years and are regarded as the top benchmark in the industry.
“We are obviously very delighted and proud to be chosen as the top global brand and the fact that this award is primarily based on public survey and customer feedback, makes this recognition much more valuable for us,” Ashraf Ali M A.
“In spite of heavy competition, the main reason for LuLu getting this coveted award was primarily because of their sustained brand credibility, brand awareness, and brand communication,” according to World Branding Forum, the organisers of the event.
Other global brands awarded at the ceremony included British Airways, Nestle, Omantel, and Nippon, among others.
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