Montblanc has celebrated the opening of its fifth boutique in Doha, expanding its presence of premium retail locations in Qatar.
Unveiling the Neo² retail concept currently being rolled out worldwide, the new Montblanc boutique in Mall of Qatar offers an immersive retail environment.
Visiting Qatar for the opening, Montblanc senior vice president of sales, Julien Renard inaugurated the new boutique at an official ribbon-cutting ceremony, alongside Awn Zureikat, chief operating officer of Ali Bin Ali Luxury.
Among the guests were Montblanc Middle East, India and Africa president, Franck Juhel, a select group of VIP customers and friends of the Maison who enjoyed an exclusive reception and launch of the 1858 Collection.
Managed by Montblanc’s longstanding partner, Ali Bin Ali Luxury, the 155sq m boutique was designed by French interiors architect Noe Duchaufour-Lawrance, and offers a pure and uncluttered aesthetic, mixing black, white and wood for a contemporary look and feel.
Of interest to watch enthusiasts and modern-day explorers, Montblanc’s recently launched 1858 Collection of timepieces was inspired by the legendary professional Minerva watches, meant for military use and mountain exploration. The collection includes an 1858 Automatic, 1858 Automatic Chronograph and 1858 Geosphere Model and combines materials such as special alloy of bronze that evolves over time with innovative and useful in-house complications.
The new boutique also showcases a wide selection of the Maison’s new and limited edition writing instruments including the recently launched Writer’s Edition Homage to Homer, paying tribute to the poet best known for the Iliad and the Odyssey, as well as the Meisterstuck Le Petit Prince Special Edition, celebrating Antoine de Saint-Exupery’s much loved literary classic. 
A wide range of leather goods will also provide the perfect gift for today’s style-conscious professional or urban traveller, offering sleek modern design and refined functionality. Montblanc’s brand new line of #My4810 trolleys also brings together Italian savoir-faire, German mechanics and Japanese high-performance technology to deliver the most efficient and sophisticated travel solutions.
Commenting on the opening, Renard said: “Montblanc is constantly looking to elevate the shopping experience for our customers and our new boutique design showcases our extensive product collections in an unprecedented way, inviting our clients to a journey of discovery into the heart of the Montblanc universe.”
Ali Bin Ali Luxury’s Zureikat said: “We are delighted to be opening the doors to this exceptional new boutique, and expanding Montblanc’s presence in Qatar.  We greatly value our long-term partnership with the Maison, and have confidence in its continued success in our market thanks to our loyal and discerning Qatari customers.”
The new Montblanc boutique is located in the VIP area of Mall of Qatar, Jahhaniya Interchange, Al Rayyan.