‘Screen For Life’, Qatar’s National Breast and Bowel Cancer Screening Programme, is expanding a community outreach programme to engage with as wide an audience as possible during October, marked as Breast Cancer Awareness Month.
Throughout the month-long breast cancer awareness campaign, the ‘Screen For Life’ team are holding a series of awareness lectures at various public and private entities in addition to in-mall activation booths.
The outreach will play in crucial role in the wider ‘Screen For Life’ Breast Cancer Awareness Month campaign that urges asymptomatic women, aged 45-69, to take a proactive approach to the health under the tagline ‘Your life is precious – get screened for breast cancer’. The highly-skilled ‘Screen For Life’ team started with the community outreach activities delivering awareness lectures to many institutions and private and government entities like Ministry of Interior Service Centre Al Wakrah, Hamad International Airport, Qatar Tourism Authority, Khaleeji Bank, and Carnegie Mellon University.
College of North Athlantic- Qatar, Qatar Petroleum – Al Khor Community, and Intercontinental Hotel - The City are hosting the programme’s team for the second year in a row to be an annual event.
‘Screen For Life’ will also strive to educate the people of Qatar about the programme’s objectives and the benefits of screening in the early detection of breast cancer with awareness booths at some of Qatar’s leading malls, including Al Mirqab mall, Landmark mall, Gulf Mall, in addition to a booth at Qatar National Library.
Also this year, there will be booths in some of the most crowded health centres for direct reach to eligible patients to call for registration.
The ‘Screen For Life’ team will distribute educational material on the programme and offer eligible shoppers the opportunity to register for a free mammogram at one of the dedicated screening facilities at Leabaib and Rawdat Al Khail health centres.
“The month-long campaign aims at raising awareness about breast cancer has a number of different elements and the community outreach activities has an important role to play in the campaign.
Thanks to the support of a number of governmental and private entities and Qatar’s leading shopping malls the ‘Screen For Life’ team can engage with yet more women in Qatar,” said Dr Shaikha Abu Shaikha, cancer programme manager, PHCC.
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