Qatar-based maritime and logistics conglomerate Milaha has chosen Oracle Cloud applications to drive a major digital transformation across all its core business operations and its subsidiaries. The initiative will help Milaha create new revenue streams by introducing innovative services and drive operational efficiency with automated processes.
Milaha president and CEO Abdulrahman al-Mannai said, “In line with Qatar National Vision 2030 and in a world of increasingly complex supply chains, constantly challenging the status quo is imperative to drive sustained growth and deliver on fast-evolving customer expectations.
“This is especially important for us at Milaha as our primary goal is offering synchronised solutions to our customers to help mobilise their businesses. The end-to-end digital transformation powered by Oracle Cloud applications will help us achieve this objective by helping drive innovation and create new business opportunities without the need to invest in additional infrastructure.”
Arun Khehar, senior vice president – Business Applications, ECEMEA, Oracle, added: “Milaha is a key enabler for Qatar’s economic progress and this digital transformation initiative will equip Milaha with cutting-edge cloud technology that will help the company continue and sustain its mission as the preferred maritime and logistics partner of choice in Qatar, the region, and internationally.”
Under this initiative, Milaha will implement Oracle Enterprise Resource Planning (ERP), Enterprise Performance Management (EPM), Supply Chain Management (SCM), including IoT, Oracle Transport Management (OTM), Human Capital Management (HCM), and Customer Experience (CX) cloud applications. Besides helping drive business agility, Oracle cloud applications will also help Milaha optimise service levels and enable efficient logistics operations.
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