All-new Maxus D90 launched in Qatar
October 20 2018 09:40 PM
The Maxus D90 on show at Qatar Motor Show 2018
The Maxus D90 on show at Qatar Motor Show 2018

Doha

Auto Class Vars, the authorised general distributor of Maxus in Qatar and a subsidiary company of Nasser Bin Khaled Holding, has launched the all-new Maxus D90 in Qatar.

The new SUV concept, described an excellent example of the innovation of Chinese auto brands, was unveiled at the Qatar Motor Show 2018, which concludes on Sunday at Doha Exhibition and Convention Centre.

SAIC Maxus, a brand of China’s largest automaker SAIC Motor, recently introduced the new concept SUV car, the D90, the first smart and customized vehicle type which can be mass produced. It is representative of the company’s products targeted at the middle and high-end SUV market, and represents the collective wisdom of users, designers and engineers.

The D90 is a pioneer product of SAIC Maxus, which adopts the C2B model. The automobile industry is transforming from the model of "business to customer" (B2C), where the car manufacturers produce vehicles on a large scale and market them to customers, to "customer to business" (C2B), where users' participation becomes an essential part of the manufacturing process and their individual demands are fully considered.

During the production of the SUV D90 concept car, more than 1,000 users participated in an offline survey and over 300,000 users took part in the test driving of different products via its interactive platform, putting forward suggestions for the product's 18 specifications.

Based on customers' feedback, SAIC Maxus incorporated the driving experience of luxury and sports SUVs to the D90. Apart from features such as diamond-shaped stitching, 21-inch wheels, a 3D dashboard and 12.3-inch screen, the D90 has had its length adjusted from 5.2m to 5m to make itself more suitable for driving in cities, and also all seats except the driver's seat are now movable –– offering a more flexible interior of the vehicle for passengers.

In addition, the intelligent-connected system enables functions such as auto payments, online music, online navigation, remote control, voice interaction, and interaction with sports cameras, drones and balance bikes. The vehicle’s distinctiveness also includes the ability to customise almost all key functions and configurations. In the future, it will offer choices of vehicle type, rim, seat layout, exhaust and interior decoration.

D90 uses the popular big-mouth style, with aggressive lattice grid and fashionable LED source in front headlight group. Besides, the new model also equips with six-spoke wheel, showing a sporting style. The new model has a body size of 5,005/1,932/1,875 mm and wheelbase of 2,950 mm. Its tail light also shows a fashionable style. It adopts a Maxus family-style in interior decoration, with simple central console and fashionable independent LCD screen. Besides, the new model also adopts a dashboard design equipped with a large-size display screen. It’s learned that the model will have 5-seat, 6-seat and 7-seat version to meet different customers’ demand. It is also equipped with lane-departure warning system, a 360-degree camera system, reversing camera and LED headlights.

The model will be equipped with a 2.0T turbo-supercharged engine with the maximum power of 224 horsepower and maximum torque of 360 NM. It will also be equipped with a 6-speed automatic transmission and 4WD system. Apart from the engine, the new model may also be equipped with diesel engine in the future.

The company’s efforts at innovation are far more than that. Since its founding six years ago, SAIC Maxus has taken advantage of its technical strengths to increase its own competitiveness, developing both domestic and overseas vehicle types, traditional, and new energy cars.



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