QDF reveals ‘Believe in your Luck’ podium by Guerlain at HIA

Qatar Duty Free (QDF) has announced the opening of ‘Believe in your Luck’, Guerlain’s first Mon Guerlain Eau de Toilette podium in the Middle East, at Hamad International Airport (HIA).
The installation will include products from the new Mon Guerlain fragrance collection, as well as a station dedicated to the Rouge G customisable lipstick collection. At the dedicated Rouge G station, passengers will be able to select one of 30 available shades of Rouge G lipstick and match it with their choice of case available from a selection of various prints and colours to create their own custom-made lipstick.
In the Eau de Toilette area, customers will be able to directly interact with the brand, testing their luck for a chance to either win a gift or a sample. In addition, customers will be able to discover the raw materials of the Mon Guerlain Eau de Toilette perfume in vials, to better understand its composition, a press statement notes.
QDF vice-president (Operations) Thabet Musleh said, “With its most popular collections and engaging display, the podium fits perfectly with Qatar Duty Free’s vision of creating interactive experiences for passengers shopping at Qatar Duty Free to enjoy.
Guerlain Travel Retail Middle East & India director Jenny Dumoulin added, “We are pleased to introduce passengers shopping at Qatar Duty Free to the world of Guerlain. ‘Believe in your Luck’ is the first Mon Guerlain Eau de Toilette duty-free podium in the Middle East featuring two of our best-performing perfumes and cosmetics lines, the Mon Guerlain and Rouge G.”
Inspired by Angelina Jolie, Mon Guerlain is a tribute to today’s femininity: strong, free and sensual. Expressing three facets of femininity, Mon Guerlain Eau de Parfum, Parfum Florale and the newly-launched Eau de Toilette will be available for purchase at the Guerlain podium. The Rouge G collection has sold more than 1,500 pieces at QDF since the beginning of 2018, the statement adds.
QDF boasts of more than 90 boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafes covering an area of 40,000sqm at HIA. Luxury brands also available at the airport include Tiffany & Co, Gucci, Bulgari, Hermès, Burberry, Moncler, Rolex and Harrods. In addition, the duty-free retailer regularly showcases podiums and pop-up stores, including the Maison Christian Dior boutique, a TUMI pop-up store, the L’Oreal Grand Hotel podium and the Prada Voyage podium.