Qatar Duty Free (QDF) has launched the ‘Prada Voyage Experience’ at Hamad International Airport (HIA).
Passengers will be able to capture their favourite moments at a Prada Voyage photo booth located in front of the confectionery area at HIA. The podium will also feature an interactive fragrance discovery area as well as a gift wrapping station.
“This launch is a new step towards further enhancing the passenger experience at QDF,” vice president – operations Thabet Musleh said.
Prada Voyage will offer passengers a unique experience with a personalisation stand that will enable them to customise their perfume bottle with a Saffiano leather tag stamped with their initials.
The Prada Voyage photo booth will be available for passengers to capture, print and share their favourite moments, along with postcards that customers can decorate with exclusive QDF stamps and mail to their loved ones.
Prada’s diverse fragrance collection available at QDF includes: the iconic duo of La Femme Prada and L’Homme Prada; Prada Luna Rossa for men with powerful and fresh scents exploring man and nature, as well as the Prada Candy collection inspired by Prada’s femininity in a set of bold and lively scents.
QDF boasts more than 90 elegant boutiques and luxury, high-end stores, as well as more than 30 restaurants and cafés covering an area of 40,000sq m at HIA, providing travellers with a world-class shopping experience under one roof.
Luxury brands also available at the five-star airport include Tiffany & Co, Gucci, Bulgari, Hermès, Hugo Boss, Moncler, Rolex and Harrods.
QDF was recently awarded ‘Airport Retailer of the Year’ at the 2018 DFNI Global Awards. In addition, in April, the leading airport retailer was recognised at the PAX International Readership Awards, when Qatar Airways won ‘Best In-Flight Duty Free Programme’ for the Middle East and Africa and was acknowledged as an industry leader for its outstanding in-flight duty free service, which is operated by QDF.
HIA the home of QDF, has already met a number of significant milestones in 2018, including being ranked fifth ‘Best Airport in the World’, fourth ‘Best Airport for Shopping’ and fifth ‘Best Airport for Dining’ at the Skytrax World Airport Awards 2018.
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