AFP, Paris: Paris Saint-Germain President Nasser al-Khelaifi has told AFP he is confident a lucrative new kit deal with Nike’s Jordan Brand will help them fall into line with UEFA’s Financial Fair Play rules.
PSG unveiled their new home and away Champions League shirts, which will carry the Jordan Brand “Jumpman” logo, at a ceremony in Paris on Thursday after announcing a three-year deal.
According to a source, the Qatar-owned club are hoping to bring in some 200mn euros ($233.6mn) in total revenue in a year thanks to sales from the deal with the brand named after NBA icon Michael Jordan.
It is a subsidiary of Nike, PSG’s kit supplier for over 30 years.
“It is amazing, it will help. That is why I tell everybody, don’t worry, because our revenue will increase,” Al-Khelaifi told AFP.
“We have a lot of things to do of course, but the global brand today of Paris Saint-Germain, with Jordan, can add a lot of revenue, soon and in the season.”
Al-Khelaifi said that PSG are now “one of the biggest three brands in the world, in football.”
Financial Fair Play rules were brought in to ensure that clubs competing in European competitions do not spend more than they earn, or post losses of more than 30mn euros over three seasons.
After their huge spending spree a year ago, the French champions were more restrained with their business in the transfer window which closed at the end of last month.
Paris Saint-Germain’s Qatari president Nasser al-Khelaifi (R) speaks next to the Jordan Brand’s president Larry Miller (L) at the Parc des Princes stadium in Paris during the presentation of PSG’s UEFA Champions League jersey