Apple unveils its priciest iPhone, new smartwatch
September 12 2018 10:58 PM
Apple
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks at an Apple event at the Steve Jobs Theater at Apple Park on Wednesday in Cupertino, California.

AFP/Cupertino, United States

Apple on Wednesday unveiled updated versions of its priciest iPhones along with a new smartwatch that allows users to take their own electrocardiograms, as the US tech giant looks to boost its momentum in a sputtering market.
The California tech giant revealed its iPhone XS and iPhone XS Max, updating the top-of-the line handsets released a year earlier.
The new devices are aimed at maintaining Apple's share in the premium segment.
"We are going to take iPhone X to the next level," chief executive Tim Cook said at a media event at the company's headquarters in Cupertino, California.
The new phones have displays of 5.8 and 6.5 inches, boosting screen size while keeping a small-format handset, Apple vice president Phil Schiller said.
While the iPhone has made Apple the world's most valuable company, worth more than $1tn, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.
Apple also introduced a fourth generation of Apple Watch with a major redesign - and a series of features designed to improve its performance as a medical and health device.
The watch, sold in the United States from $399 and up, will be available in stores on September 21.



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