Cole Haan launches ‘next generation’ footwear
September 12 2018 01:21 AM
From the 3.Zer?grand collection.

Cole Haan, an innovative American lifestyle brand and retailer, has released 3.Zerøgrand - the next generation of Zerøgrand footwear for men and women.
The 3.Zerøgrand footwear line is available at Blue Salon and Cole Haan stores in Doha Festival City and Mall of Qatar.
“For Fall 2018, Cole Haan isn’t pushing boundaries, it’s breaking them. The newest disruptor in the staid world of dress footwear, 3. Zerøgrand, focuses on creating a unique anatomical fit experience from heel to toe that highlights the lightweight, flexibility and cushioning that they’re known for,” a press statement noted.
“We are thrilled to introduce the 3.Zerøgrand,” said David Maddocks, chief marketing officer and general manager of Business Development at Cole Haan. “Since introducing the Zerøgrand in July 2014, we’ve continued to push boundaries and create footwear that is designed and engineered for modern on-the-go people who demand stylish and versatile products that don’t sacrifice performance and comfort.”
With silhouettes for both men and women, all styles feature the Grand Fit Chassis that provides support, rigidity, flexibility and cushioning where the foot needs it most. Underfoot, Cole Haan’s Grand Energy Foam provides heel-to-toe cushioning and multi-directional traction. “Our favourite thing about the design of 3.Zerøgrand is that it stays true to what made the Zerøgrand an icon – 360° design that solves the needs of our Cole Haan customers while disrupting the status quo of what’s acceptable to wear from dress to casual, work to weekend,” said Cole Haan’s chief creative officer, Scott Patt.
The Grand Fit Chassis is “uniquely anatomic and crafted for the functional needs of men and women”. “It provides hugging and contouring support from midfoot to heel, natural forefoot flexibility, and exceptional underfoot cushioning for an incredibly holistic fit experience. These innovative functional elements blended with supreme craftsmanship result in yet another step forward in Cole Haan’s long tradition of untraditional shoemaking,” the statement explained.
The new 3.Zerøgrand collection for the fall of 2018 can be found at Cole Haan shops in Doha Festival City and Mall of Qatar as well as Blue Salon and Highland at City Center Doha and The Mall. 
“Cole Haan has always emphasised its growing presence in the Middle East, particularly the Qatari market, which is based on an exclusive partnership with Abu Issa Holding, one of the leading retail companies,” the statement added.

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