Ikea, the leading Swedish home-furnishing retailer which is in its 75th year, has launched in Qatar the 2019 catalogue at a media event at Doha Festival City yesterday.
Ikea Qatar store manager Alexey Sitkin and marketing manager Iyad Hudaib led the event.
This year, seven homes have been created as the base for the Ikea catalogue. They each tell stories of different lives, and the catalogue invites the world to an “open house” in these homes which are filled with inspiration for everyday life.
“At Ikea we are obsessed with life at home and each year we conduct in-depth research to further understand what matters to us all so that we can address real life needs in our catalogue to make people’s homes better,” Vinod Jayan, managing director at Ikea UAE, Qatar, Oman and Egypt, explained in a statement.
Through research presented in the Ikea “Life at Home” report about people’s needs and dreams for their homes around the world, having “too much stuff” is the single biggest cause of stress in the home.
Globally, 27% of people think that society puts pressure on them to live minimally. 49% of people say that the main cause of their domestic arguments is due to clutter, and in many homes, there is a battle of clutter versus minimalism.
The new catalogue also includes a diverse range of furnishings and fittings for the home which reflect its Swedish heritage and other cultural influences from around the globe. True to its ethos, the 2019 edition is also full of features and content that not only offers design inspiration, but promotes the idea living sustainably and provides practical solutions in which to do so.
“Whether you have a busy home with people of all ages under one roof, trying to create a calming space in a stressful city, or looking to live more sustainably – the new catalogue spread gives easy to follow steps to apply to your home,” Jayan added.
A music performance at Ikea’s 2019 catalogue launch event at Doha Festival City yesterday. PICTURE: Shemeer Rasheed
