QTA, German firm in deal to promote destination Qatar
August 07 2018 12:07 AM
Rashed al-Qurese
Rashed al-Qurese

Qatar Tourism Authority (QTA) and DER Touristik Deutschland have joined hands to further boost awareness of Qatar as a tourism destination.

Such collaboration also aims to attract more Germans to visit Qatar, which is now the most open country in the region.

In a press statement, QTA noted that the deal comes following a 22% rise in German visitors to Qatar in 2017 compared to the previous year.

As part of the partnership, DER Touristik will considerably expand the portfolio of its tour operator brands Dertour and Meier’s Weltreisen Qatar for the 2018/19 winter season: the existing day trip offer is being complemented by multi-day tours and the accommodation options on offer will increase to include a total of 14 hotels.

“We are delighted to collaborate with a strong partner like DER Touristik, which appreciates the full potential of Qatar as a destination, and is keen to share Qatar’s story with one of our biggest visitor source markets in Europe,” QTA’s chief marketing and promotion officer Rashed al-Qurese said.

“This partnership comes to complement our various existing promotional activities aimed at attracting more German visitors to Qatar,” he added.

Qatar’s tourism infrastructure is expected to receive a major boost in 2019 when the first phase of Doha’s new metro system comes online and the much-anticipated National Museum of Qatar opens its doors to the public.

“Qatar is an exciting emerging destination that can be comfortably and easily accessed from many hubs across Germany. Its importance will increase significantly in the coming years and the country’s government is matching this expected growth with a concerted effort to make the visitor’s experience a smooth and seamless one,” said DER Touristik Deutschland managing director Matthias Rotter.

The award-winning national carrier Qatar Airways operates 35 weekly flights connecting Doha to the German cities of Berlin, Frankfurt and Munich.

Thanks to recent visa facilitation measures, Qatar has waived visa-upon-arrival requirements for German citizens, granting them free access to the country and allowing them to spend up to 90 days in Qatar during either on a single or multiple trips.

Qatar is a six-hour flight from Germany, making it an attractive stopover destination for travelers heading farther East, while also providing numerous options for extended weekend stays.



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