Aamal Trading and Distribution, a subsidiary of Aamal Company and exclusive distributor of Bridgestone tyres in Qatar since 1971, has said it has been running the successful #CheckedbyBridgestone awareness campaign in collaboration with Woqod (Qatar Fuel).
To promote road safety, Bridgestone’s tyre safety campaign, #CheckedbyBridgestone, invited motorists to take advantage of a free tyre check whenever they had their car washed at selected Woqod petrol stations throughout Qatar.
The tyre check-up included a check on pressure, tread depth and wear, as well as an electronic diagnosis and a battery check.
After the free tyre check, customers received Bridgestone gifts when they posted a picture on their Instagram or Facebook account using the hashtag #CheckedbyBridgestone.
The #CheckedbyBridgestone campaign is in line with Bridgestone’s mission of ‘Serving Society with Superior Quality’ to help improve mobility and safe transportation across Qatar for individual motorists and the society at large, according to a press statement.
Syed Rashid Hassan, general manager of Aamal Trading and Distribution, said: “It’s been our pleasure to have run this campaign as promoting safety is such an integral part of our core values. We are committed to guaranteeing our customers’ safety on the roads and to providing them with tyres that meet the highest quality standards, alongside superior grip and braking response in all conditions.
“Our long partnership with Bridgestone has given us the ability to provide our customers with the tyres that they deserve, therefore gaining the trust of the Qatari market. I would like to thank Woqod for providing us with the venues for our promotion which were a big part of our campaign’s success”.
Berna Akinci, general manager — marketing at Bridgestone MEA, added: “Our hectic day-to-day lives mean that tyre maintenance can become an afterthought despite its importance. Our latest campaign provides a timely reminder and a welcome incentive to put maintenance at the top of people’s minds, especially at this time of year when rising temperatures put added strain on vehicles.”